US Auto Sales Falter As Import Brands Soar
4 July 2000
Detroit - Against a backdrop of sky-high sales reports from nearly all
European and Asian automakers, sales for the big three American carmakers
fell in June.
According to June sales reports released on Monday, General Motors' sales
fell 5%, Ford was down 2.6% and DaimlerChrysler's sales dropped 10%, compared
with figures from last year. This is the second consecutive month in a row
that domestic sales for GM and DC fell - Ford's May 2000 sales were slightly
higher than the previous year.
The declines were attributed to the cooling of the US economy, higher
interest rates, shaky stock market, aggressive competitive pricing of import
brands, and the recent high gasoline prices.
However, from a historical perspective, the June sales reports aren't so
bad, as sales still hit very respectable numbers for the month. Domestic US
brand buyers have purchased vehicles in record numbers in the past two years,
and despite the sales slip, the industry still expects to sell about 17 million
vehicles this year - which would be a new record.
General Motors reported 472,078 vehicles sold in June, Ford had sales of
419,932 vehicles, and DaimlerChrysler sold 215,597 vehicles.
Ted Cunningham, DaimlerChrysler's VP of Global Sales, nonchalantly summed
up the reports by saying, "we've moved from blistering sales to robust
sales."
MJR
