Virginia Nissan Owner Brings New Meaning to the Word Loyalty

30 June 2000

First Team Nissan Delivers 22nd Vehicle to Longtime Nissan Customer

    ROANOKE, Va. - In an age when many car owners change brands more often than 
they change their oil, there's always going to be the exception.  But Roanoke's 
First Team Nissan found the exception to the exception when Mr. George E. Fish, 
Jr. recently picked up a brand new 2000 Maxima -- his 22nd straight Nissan 

    Fish's blue Maxima sedan, affectionately entitled "Betty Lou Blue", was
purchased as a gift for his wife, Betty Lou, and followed by just five months
First Team Nissan's delivery of his own 2000 Nissan Frontier pickup.  Fish's
unheralded string of Nissans dates back to the spring of 1969 when the now
retired federal government administrator took a chance on a new company, then
called Datsun, and a powerful little 510 sports sedan.  In between the 510 and
the newest Maxima have been four Z cars (including an original Datsun 240Z), a
pair of 200SXs, a "Honey Bee" 210 and B210, a pair of 810s, four additional
Maximas, three Trucks and three Pathfinders.

    "Mr. Fish's collection of Nissans, if he had kept them all, would make a
great rolling history of the company," said George Pelton, President, First
Team Nissan.  "He's not only one of our best customers, but has become a
friend to First Team Nissan.  We are honored to be the dealership that
continues his legacy of brand loyalty."

    First Team Nissan, located at 6900 Peters Creek Road, is one of Nissan
North America, Inc.'s top Mid-Atlantic Region dealers.

    In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing.  

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