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Kawasaki and 30 Second Films

26 June 2000

Kawasaki Rides Again, and Again With 30 Second Films and Director John Le Blanc


     SANTA MONICA, CA - 30 SECOND FILMS, taking another spin with Kawasaki 
Motor Corp., U.S.A., and agency FCB Worldwide, has completed production on the 
new model year 2001 KX motorcycle sales film and running footage package. 30 
SECOND FILMS produced the project for FCB's Costa Mesa office at the Lake 
Whitney MX Racetrack in Whitney, TX.

     John Le Blanc directed the project for 30 Second Films. "John shot the
Kawasaki Ninja® film last year and the Kawasaki clients and FCB ask us
this year to put the package together for KX using John. John has been a
great asset to us on a variety of projects over the last eight years and
we always enjoy having him on the team," says 30 Second Films Executive
Producer Alan Stamm.

     30 Second Films' Bob Kronovet produced the project for Le Blanc, bringing 
an array of film and video cameras. "This year we were able to add 
helicopter shots, a mobile jib and hot head. These elements allow the viewer to 
see every angle of the bikes with wonderful camera action," says Producer 
Kronovet.
     
     The finished product is part of a 30 minute full line Kawasaki
Motorcycle sales film along with running footage featuring Kawasaki's
new KX Model Year 2001 Motocross Bikes. FCB Executive Producer John
Brooks helmed the production for FCB, Brooks has covered several of the
Kawasaki projects including three previous with 30 Second Films.
30 Second Films is a television commercial and corporate film production
company based in Santa Monica. The 30 Second Films roster of directors
includes; Tony Dow, Debbie Allen, Branscombe Richmond and Scott Baio.
The company has produced campaigns and spots for such major advertisers
as Pepsi, Nike, Jeep, Nissan, Mattel, Nestle, Sears, Disney, Universal,
CBS, AAA, Del Taco, Shoney's and Pacific Bell.