Newgen to Provide Customer Relationship Management Technology to Jaguar to Enhance the Total Ownership Experience
21 June 2000
Newgen to Provide Customer Relationship Management Technology to Jaguar to Enhance the Total Ownership Experience
SAN DIEGO--June 21, 2000--Newgen Results Corporation will provide its RESULTS Customer Relationship Management (CRM) system to Jaguar Cars, North America.Jaguar will endorse the RESULTS program to its dealers across the United States to support 139 dealers in bringing back Jaguar owners for service at their dealerships.
"Newgen's RESULTS system is in keeping with Jaguar's forward-looking, customer-focused image. Jaguar owners expect and deserve a total ownership experience that matches the quality of the Jaguar they are driving. The Newgen comprehensive RESULTS system uses both direct mail promotion and teleservice techniques to support dealers in building strong brand loyalty with their customers," said Gerald Benowitz, president and CEO of Newgen Results Corporation.
Both Newgen's RESULTS CRM and its electronic equivalent e-CRM system are marketing solutions that start when a customer makes a purchase and extends through the entire ownership cycle of service/warranty to the next purchase. The RESULTS CRM process begins with data purification of the dealership records. Newgen RESULTS then helps dealers promote customer retention through timely, targeted letters, teleservice activity, and e-mail. In the process, critical marketing dollars are saved and a branding relationship is created with the customer.
Newgen's RESULTS system will replace the mail-only service reminders provided to Jaguar by Computer Care, a division of ADP Dealer Services that Newgen acquired in November 1999.
The Power of Newgen's RESULTS
Newgen's studies indicate that dealers earn an average of over $9 of gross profit for every $1 spent on Newgen's services. Other data collected by Newgen show that:
| -- | Twice as many customers visit a dealership when solicited by Newgen. |
| -- | Newgen-solicited customers visit a dealership three times as often as unsolicited customers. |
| -- | Newgen-solicited customers spend 2.5 times more money than unsolicited customers. |
| -- | Newgen-solicited customers are three times more likely to purchase a new vehicle from the dealership. |
This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the benefits of new and existing products and business relationships. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include but are not limited to the company's ability to satisfy Jaguar and its dealerships, rapidly changing product requirements, the ability of the company to develop and market new products, and the introduction of new products by competitors of the company. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Annual Report on Form 10-K for the year ended December 31, 1999 as filed with the Securities and Exchange Commission.
