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Lincoln First American Luxury Brand to Provide Complimentary Maintenance

23 May 2000

Lincoln First American Luxury Brand to Provide Complimentary Maintenance

    IRVINE, Calif., May 22 Adding substance to its positioning
as the premier American Luxury automotive brand, Lincoln today became the
first domestic luxury manufacturer to announce complimentary maintenance on
all its vehicles.

    The complimentary service will be standard on all 2001 model-year
Lincolns.  It covers all routine maintenance -- from oil changes to wipers to
shocks -- for the first three years or 36,000 miles.  In addition, the basic
Lincoln warranty of four years/50,000 miles remains in place.

    "Being a top-tier luxury brand means ensuring absolute customer
satisfaction and a carefree ownership experience," said Jim O'Sullivan,
Lincoln Group Brand Manager.  "Our complimentary maintenance program is only
one step toward reaching that point, and will help build long-term brand
loyalty among Lincoln owners, not to mention improved residual and resale
values."

    Lincoln, which celebrates its 80-year anniversary this summer, is the
first domestic luxury marque to offer this type of comprehensive complimentary
maintenance program as a standard feature.  "Our promise to consumers is to
deliver American Luxury in all we do -- in the vehicles we make, at the
dealerships where they are sold and through the ownership experience," added
O'Sullivan.

    Lincoln's 2001 models will begin appearing in dealerships in September
2000.  Based in Irvine, Calif., Lincoln markets the award-winning LS luxury
sports sedan, the powerful Navigator sport utility vehicle and the luxurious
Town Car and Continental.   More information is available at
http://www.lincolnvehicles.com