Honda to Produce Rubicon in South Carolina
13 May 2000
LINE-OFF CEREMONY HELD FOR HONDA'S LARGEST ATV TIMMONSVILLE, S.C. - Honda of South Carolina Mfg., Inc. (HSC) today conducted a line-off ceremony to celebrate the manufacturing of the largest ATV Honda has ever made, the 500cc FourTrax Foreman Rubicon featuring the Hondamatic continuously variable transmission. At full capacity, Rubicon production will reach 180 units a day and will represent approximately 30% of HSC's annual production of 150,000 units a year. The Rubicon announcement follows HSC's recent announcement in January to build a new $20 million engine manufacturing operation to support its existing all-terrain vehicle (ATV) plant in Timmonsville. The expansion increases Honda$B!G(Bs total investment at HSC to more than $70 million. When Rubicon production and the new engine operation reach full capacity in 2001, HSC will have an annual production capacity of 150,000 ATVs and engines and will employ approximately 625 associates. HSC began ATV production in July, 1998 using both domestic and globally-sourced parts. "This expansion is consistent with Honda$B!G(Bs strategy of starting small and growing larger as our local capabilities grow and as demand increases," said HSC President Yoshiki Ishida. "Basically, our philosophy is to manufacture the products where we sell them," stated HSC Senior Vice President Bill Kalp. Honda's Rubicon is the first ATV to feature an automatic transmission that is beltless. The hydromechanical design, with over 100 patents pending, is compact, quiet, maintenance-free and very rugged. The Hondamatic also features true engine braking, unlike belt-drive designs. Honda$B!G(Bs ATV sales in America grew nearly 24% percent in 1999. "The ATV market is very strong today, and Honda leads all ATV manufacturers, selling nearly 1 out of every 3 ATVs purchased in America," said Ray Blank, American Honda's Motorcycle Division Vice President. HSC is also producing for a global market with 20 percent of its products exported to countries including Australia, New Zealand, and the United Kingdom. HSC now produces six ATV models: the FourTrax Foreman series includes the Rubicon, Foreman ES, Foreman S, and Foreman 400; the Sportrax