Automotive Experts Say, 'Change Your Air Filter, America'
25 April 2000
Automotive Experts Say, 'Change Your Air Filter, America'
DANBURY, Conn.--April 25, 2000--American drivers are forgetting one of the basics of vehicle maintenance - changing their air filters. In fact, in a recent survey*, 82% of all vehicle owners surveyed couldn't even remember that they had an air filter. Yet when your air filter gets dirty and clogged, your engine can't get the clean air it needs to perform well. Lauren Fix, race car driver and automotive authority warns, "Because the air filter helps your car 'breathe,' it pays to check it with every oil change and change it every 12,000 miles."One reason many drivers neglect this important step is that air filters are less noticeable than they used to be. People who own older vehicles with carburetors know the air filter was a large ring on top of the engine. Today, fuel injected vehicles use "panel filters," which are smaller and less conspicuous. Fix says, "What drivers don't see, they usually don't remember. Other drivers assume that just because their vehicle doesn't need a tune-up until 100,000-150,000 miles, that they don't need to do anything at all to their cars. But poor maintenance can not only reduce the vehicle's performance, but its value as well."
New FRAM(R) Extra Life(TM) III Air Filter With Triad(TM) Fiber Technology
A new product on the market offers better performance - the FRAM(R) Extra Life(TM) III air filter with Triad(TM) fiber technology. The round version of this new breakthrough product traps up to 48% more dirt than the leading competitor. The panel filter traps up to 22% more dirt, enabling the FRAM Extra Life III to last longer.
Improved performance comes from the patented Triad fibers shaped with microscopic channels, which can trap far more dirt without restricting airflow. "The FRAM Extra Life III with Triad fibers represents the first significant development in air filter technology in years," says Jeff Bye, Vice President of FRAM products. "Drivers now have an air filter made for today's engine systems."
The Honeywell Consumer Products Group manufactures and markets FRAM(R) oil, air, transmission and fuel filters; Prestone(R) antifreeze/coolant and car care products; Autolite(R) spark plugs; and Holts(R) car care products. Information about FRAM products is available on our web site at www.fram.com.
