DaimlerChrysler Sponsors First Women's Day at the New York Auto Show

25 April 2000

    AUBURN HILLS, Mich., April 25 As the women's automotive
market continues to surge in influence and buying power, DaimlerChrysler will
reach out to them through a special Women's Day event at the New York Auto
Show at the Jacob Javits Center on Thursday, April 27.
    "The First DaimlerChrysler Women's Day at the New York Auto Show is an
event dedicated to women, their accomplishments in the automotive industry and
to their special concerns as vehicle owners," said Jim Holden, President of
DaimlerChrysler Corporation.  "Through our sponsorship of this event, we hope
to continue to expand the dialogue between women involved in the vehicle
development process and women consumers.  At the same time, we can educate
them in different areas of the car buying and ownership experience -- which
can be frustrating for women."
    DaimlerChrysler will host five workshops, running consecutively from
11:30 a.m. and 9:30 p.m.  Each workshop is designed with the interests of
women in mind and will focus on the following topics:  Vehicle Maintenance,
Financing/Leasing, Off Road Driving and Shopping for a New Vehicle.  In
addition, DaimlerChrysler's innovative "Fit for a Kid" dealer child safety
seat inspection program will show parents and grandparents how to properly
install child safety seats.  Alarmingly, more than 80 percent of children are
at risk in improperly installed child seats.
    In addition to the workshops, women employees of DaimlerChrysler who are
directly involved in the design, engineering, manufacturing and marketing of
the company's vehicles will be available in the Chrysler, Plymouth, Jeep(R)
and Dodge exhibits to provide vehicle information and answer any questions
auto show attendees may have on the products and general automotive industry
topics.