2000 Vehicle Satisfaction Scores Released by AutoPacific(R)
20 April 20002000 Vehicle Satisfaction Scores Released by AutoPacific(R)
TUSTIN, Calif., April 18 A study released today by automotive consulting firm AutoPacific, Inc. reveals how satisfied people are with their 2000 model year vehicles. The VSS (Vehicle Satisfaction Score) and PPS (Pure Product Satisfaction, which rates vehicle satisfaction without the influence of the dealership) have become known as the benchmarks for objective automotive customer satisfaction. The study, which records the importance and satisfaction of over 50 features of vehicles that were recently purchased by 28,000 respondents, reveals Lexus is the highest rated brand with the Lexus LS400 the top rated car. General Motors' products have a strong showing with top rankings in five of sixteen categories. Cadillac is the top domestic nameplate and is second only to Lexus. Mercedes-Benz is third. USA brand vehicles are top-rated in nine of the sixteen classes. Japanese brand vehicles are top-rated in four categories. European brand vehicles are at the top of three classes. "Volkswagen has been doing quite well in satisfying their customers," noted George Peterson, President and founder of AutoPacific. "The Passat won it's class, and the Jetta, Beetle and Golf, swept the small car category." VSS Top Five Cars: Top Five Trucks 1. Lexus LS400 1. Cadillac Escalade 2. Lexus GS300/GS400 2. Lexus RX300 3. Chrysler LHS 3. Toyota Tundra 4. Cadillac DeVille 4. Ford Expedition 5. Mercedes-Benz S-Class 5. Lincoln Navigator VSS Top Vehicles in Their Segment: Contemporary Luxury High Car Lexus LS400 (Top 5, 3 years in a row) Contemporary Luxury Low Car Chrysler LHS Traditional Luxury/Large Car Cadillac DeVille (3 years in a row) Middle High Car Mercury Sable Middle Low Car Volkswagen Passat Small Car Volkswagen Jetta (2 years in a row. #2 in 1998) Sports Car Mercedes-Benz SLK Sporty Car Saturn SC (#1 in 1998) Large Pickup Toyota Tundra Compact Pickup Dodge Dakota (#1 in 1998) Luxury SUV Cadillac Escalade Large SUV Ford Expedition Mid-Size SUV Honda Passport Small SUV Honda CRV (3 years in a row) Van GMC Savana (#1 in 1998) Minivan Chevrolet Venture (Displaces Chrysler T&C) Each year, AutoPacific(R) publishes the results of this report as a free industry service. In addition to publishing this information, this year AutoPacific(R) will be offering a Satisfaction Benchmark Study that will analyze each vehicle in the North American study, attribute-by-attribute. This analysis will allow manufacturers and suppliers to compare their vehicles one attribute at a time to the industry leaders. "We feel that this study is the most economical way for manufacturers and suppliers to rate their own performance, and find out who is setting the standard for customer satisfaction. It makes the analysis at the discrete level from cupholders to dealer personnel," remarked Peterson. AutoPacific, Inc. is a future-oriented automotive marketing and product-consulting firm. Each year it publishes a variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for manufacturers, marketers, distributors, and suppliers. Headquartered in Tustin, California and with offices in Detroit, Michigan, the firm works exclusively in the automotive industry.