BMW Promotes Safe Driving with The National Safety Council

18 April 2000
BMW Promotes Safe Driving with The National Safety Council
    WOODCLIFF LAKE, N.J., April 17 BMW and the National Safety
Council have joined together to present the Safe Driving Guide -- a handbook
of safe driving tips available free-of-charge to motorists nationwide.
    "As an industry leader in safety technology, BMW's affiliation with the
National Safety Council reflects the company's philosophy to provide an
environment where the driver is in control," commented Bill Pettit, BMW's
Market Research Manager.  The Safe Driving Guide was created to serve as a
tool to enhance drivers' knowledge on a wide range of safety and technology
issues.  Topics such as seat belt usage and defensive driving help to
reinforce active safety measures.   Information about industry advances
including front and side airbags and head protection systems, draw attention
to life-saving technologies embraced by the automotive industry.  Other
current subjects such as cellular phone safety and tips on seasonal driving
serve to further increase driver awareness on the road.
    BMW's affiliation with the National Safety Council is a natural extension
of the company's mission to educate consumers about current safety issues and
technologies in the automotive industry.  Programs geared to teens like The
Ultimate Driving Experience's Student Driver Program, teach new drivers
valuable road safety basics including acceleration, braking, cornering and
seat belt safety.  While BMW's Baby Car Seat Campaign addresses the urgency to
properly secure infants in car seats.
    "The National Safety Council has pledged to educate the public on a myriad
of safety issues.  Alarming statistics continually remind us every year of the
tragedies on the road.  We are honored to align with an industry leader such
as BMW to address active and passive safety measures to increase road safety,"
stated Chuck Hurley, Executive Director of the Highway Safety Group, National
Safety Council, Hasca, IL.  The National Safety Council is a not-for-profit,
non-governmental, international public service organization dedicated to
preventing unintentional injuries.  Learn more about the National Safety
Council at it's web site:  http://www.nsc.org.  People interested in obtaining
a free copy of the Safe Driving Guide, dial 1-609-409-2737.

                                BMW IN AMERICA

    BMW entered the U.S. market in 1975.  Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country.  BMW is represented in the U.S. through a network of more than
340 car, 300 Sports Activity Vehicle and 160 motorcycle retailers.  BMW US
Holding Corp., the Group's headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.
    Information about BMW products is available to consumers via the World
Wide Web on the BMW homepage.  The address is: http://www.bmwusa.com.