Chrysler PT Cruiser Bursts Through DaimlerChrysler Corporation Headquarters

3 April 2000

Chrysler PT Cruiser Bursts Through DaimlerChrysler Corporation Headquarters

    AUBURN HILLS, Mich., April 3 Motorists on Michigan's
Interstate-75 will be astonished on April 3 when they see the segment-busting
Chrysler PT Cruiser bursting through the DaimlerChrysler Corporation
    To celebrate the highly anticipated arrival of the all-new 2001 Chrysler
PT Cruiser in dealership showrooms in Detroit and across the country this
month, the 15-story building has been wrapped with an adhesive-backed, vinyl
covering that depicts a three-dimensional Chrysler PT Cruiser bursting through
the Auburn Hills headquarters.
    "Since we first showed the PT Cruiser at the 1999 North American
International Auto Show, there's been a constant buzz among consumers and
journalists so we wanted to make its official debut fun and memorable," said
A. C. (Bud) Liebler, Senior Vice President of Marketing, DaimlerChrysler
Corporation.  "Wrapping a high-rise building is an ambitious and out-of-the-
ordinary concept that matches the innovation of the PT Cruiser as
'Cruisermania' continues to accelerate."
    The PT Cruiser wallscape is the first of six similar oversized wallscapes
that will appear across the country on May 1, just after print and television
advertising begins nationally.  The wallscapes will go up on huge, oversized
billboards in the heart of Chicago, Los Angeles, Miami, New York City and San
Francisco.  The feat, which took four days to complete on the Auburn Hills
headquarters and will remain up during April, was accomplished by Grafika,
based in Troy, Mich.
    "Chrysler PT Cruiser has an emotional draw that serves as a beacon for the
Chrysler brand without regard to gender, age, education or income," said
Liebler.  "It blends many characteristics to create an all-new vehicle segment
in America."
    More than a quarter-million potential buyers have already requested
additional information about the PT Cruiser.  The first formal advertising
campaign for the PT Cruiser breaks on April 22 with seven television spots and
17 print pieces.
    The Chrysler PT Cruiser transcends traditional automotive expectations by
creating a new segment with no direct competitors in North American markets,
and few comparable vehicles in Europe or Asia, where it also will be sold.
Chrysler PT Cruiser's combination of size and versatility will draw attention
from various segments of the market including small cars, mid-size cars and
smaller sport-utility vehicles.
    At 168.8 inches, the overall exterior length of the Chrysler PT Cruiser is
equal to the size of a small car to provide nimble handling, yet its EPA
interior volume of 120.2 cubic feet rivals that of a full-size sedan.
Additionally, the functional and flexible interior gives consumers the cargo
carrying capability of a light truck.
    "The automotive press is already calling the Chrysler PT Cruiser one of
the most significant new vehicle introductions in the last 35 years," said
Liebler.  "This vehicle once again shows what this corporation is all about
-- innovation, creativity and the ability to provide cars and trucks that
create an emotional, passionate link with our customers."

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