'Junk, Juice & Jive' Revs Things Up At Spirit of Ford

1 April 2000

    DEARBORN, Mich. - "Junk, Juice & Jive," a fresh, lively and edgy look at 
environmental action, takes over Spirit of Ford throughout the month of April.  
Visitors can test drive an electric Ranger, dive into a towering recycle pile, 
and find out what all the buzz is about as Ford Motor Company's pioneering 
spirit focuses on the areas of alternative fuel, electric vehicles and materials 
recycling.

    "At Spirit of Ford, guests have the chance to feel, smell, see, drive and
literally immerse themselves in experiences which mirror the initiatives of
Ford Motor Company.  This month we are the site for a fun, active celebration
of the Company's many and diverse environmental activities and programs," says
Jo Haas, director of Spirit of Ford.

    Following is a rundown of the activities going on in April as Spirit of
Ford salutes environmental progress:

    *  Un-Plugged -- Be the first on your block to test drive an electric
Ranger, the quieter vehicle you simply plug in to get its engine revvin'!
These "juicy" test drives happen on Saturday and Sunday afternoons in April.
Call for specific times.  Drivers must be 18 and over and have a valid
driver's license.

    *  Restoration Station -- For a different spin on "junk," kids can "dive"
into a towering recycle pile and create something new out of something old.
Take your new creation home with you or leave it behind to be transformed into
something else.

    *  Fueling Your Dreams -- Turn your brain "green" through this dynamic
interactive demonstration that makes fuel, energy and recycling come to life
for big and little dreamers alike.  Explore a junk pile and find out why some
trash really isn't so "trashy."  You'll be surprised to learn that Ford Motor
Company actually uses pop bottles and old jeans to build vehicles.

    *  It's Natural -- Preview Ford's full line of natural gas cars, trucks
and sport utility vehicles (SUVs).  Get behind the wheel of a Ford Crown
Victoria police car powered by natural gas; a natural gas Ford Expedition used
by the U.S. Park Service; a propane Excursion; and a bi-fuel Ford Contour.

    *  Environmentally Responsible Vehicles -- Explore the interior of a DIATA
(Direct Injection Aluminum Throughbolt Assembly) engine and see how it gets
"turned on."  Take a look at the SUV fuel cell powertrain of the future --
it's lightweight and efficient!

    *  Lightweight Parts -- Be amazed at what Ford is doing to lighten the
load on vehicles and increase fuel efficiency.  Compare brake rotors and brake
drums made of either cast iron or steel or aluminum composite.  You can
actually "feel" how these lightweight parts make driving a breeze.

    *  Environmentally Responsible Shopping -- Buy cool, environmentally
responsible gifts at Exit Ramp, Spirit of Ford's gift shop.

    *  Junk, Juice & Jive -- the event! -- Bring your family to celebrate
Junk, Juice & Jive with Spirit of Ford on Saturday night, April 29, 6-9 p.m.

    "We know our guests care about the environment.  Spirit of Ford offers
guests of all ages the opportunity to become immersed in the many ways Ford
Motor Company demonstrates it cares about preserving the environment for
future generations," says Haas.

    Spirit of Ford, an automotive learning attraction, is open daily from
9 a.m. to 5 p.m.  Spirit of Ford is located at 1151 Village Road in Dearborn
(across from Henry Ford Museum & Greenfield Village).  For more details call
313-31-SPIRIT or check Spirit of Ford out on the web at http://www.spiritofford.com