'TOONER' Focus Geared for Ultimate Street Performance
3 April 2000'TOONER' Focus Geared for Ultimate Street Performance
Concept Car Unveiled at 2000 SEMA International Auto Salon LOS ANGELES, March 31 Addressing the rapidly-growing compact performance market, the Ford "TOONER" Focus concept car was unveiled at the Third Annual SEMA (Specialty Equipment Market Association) International Auto Salon in Pomona, California today. Based on the production model "Sony" Focus, which features a high-fidelity Sony system, the "TOONER" Focus was modified with performance and appearance items from 25 top aftermarket manufacturers and tuners. The "TOONER" Focus highlights the latest California car trend, the compact performance market, and embodies today's "hot rod" movement that is built around highly modified compact economy cars. "Ford has become an integral player in the compact performance market and we demonstrated this at last year's event with the unveiling of the Ford ZX2 S/R which has become a successful niche vehicle, and again with today's world premiere of the 'TOONER' Focus," said Mike Gearhart, Ford SVC Race Program manager. "We have shown that we can be responsive to the market and to consumer preferences -- they demanded a car they could personalize and we have provided just that." In addition to the "TOONER" Focus, Ford has on display at the SEMA Salon additional "hot rods for the new century," including Ben Ma's Focus Race Car, which has been timed in the eight-second bracket over the standing start quarter-mile. "Consumers and enthusiasts will have an opportunity to see what they can do to their Focuses," said Gearhart. "The beauty of the Focus is that it provides the perfect platform -- it is adaptable to different interests for those who like enhanced performance and those who just like to personalize their cars." The International Auto Salon takes place March 31 - April 2, 2000, at the Pomona Fairplex in Pomona, California. Special activities and attractions include a new products showcase, feature vehicle displays, product demonstration clinics, seminars and meetings and free prize drawings. The event is open to the public. For more information, call SEMA at 909-396-4679 or visit their website at http://www.sema.org .