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Make the Best Deal When Buying, Selling or Trading a Used Car

21 March 2000

Make the Best Deal When Buying, Selling or Trading a Used Car

    FRISCO, Colo.--March 20, 2000--From any touchtone telephone, consumers can now find out, instantly, the market value, retail (private party sale) and trade-in, for any car, truck, or van manufactured since 1980. (Service provides an easy comparison of private party sale versus trade-in values.)
    The service, developed by Kelly Blue Book and U.S. Trans Comm, Inc., is available around the clock at 1-900-BlueBook. The cost: $1.95 per minute, with the average call lasting four minutes. Callers need to know the year, model, mileage and condition of the vehicle. The interactive service allows callers to customize the value for their particular vehicle with adjustments being made for mileage, condition, options, and region of the country.
    According to Bob Eads, general manager of Kelly Blue Book, "Knowing the difference between what you can expect on a trade in versus what you can expect if you sell it yourself, allows people to make an informed decision."
    "Consumers should be cautious of free pricing information available on the Internet as the values often represent what a dealer might ask for the vehicle instead of its actual market value. An investment of less than $10.00 in accurate pricing information may save hundreds or even thousands on an automobile transaction," states Bernie Zurbriggen, president of U.S. Trans Comm, the company responsible for automating and operating the database.
    Easy access is provided to the service from any touch tone telephone by dialing 1-900-Blue Book, 1-900-258-3266, $1.95 per min, average call four minutes. Alternate access from business or public telephones is offered on 1-800-CALL-110 with Visa, Mastercard, or American Express billing.
    Note: Zurbriggen and Eads available for interviews. Demos available. Contact: Bo Raymond at 800-530-3897

    SOURCE: DigitalWork ( http://www.digitalwork.com )
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