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Titan Headlines Fender Bullet(R) String Promotion

20 March 2000

Titan Headlines Fender Bullet(R) String Promotion

    PHOENIX, March 20 Titan Motorcycle Co. of America
announced today that Fender Musical Instruments Corporation(R)
has selected Titan's Phoenix(TM) model motorcycle as the Grand Prize in its
nationwide Fender Bullet(R) String $100,000 Prize Giveaway contest, now
through December 31, 2000.  Full-color promotional announcements and contest
details will appear in prominent music magazines, retail stores, and on-line
at Fender's website http://www.fender.com.
    "Fast bikes and rock 'n' roll are synonymous.  We make the best electric
guitars and amplifiers in the world, and it was only logical for us to choose
the world's best motorcycle as our first-prize offering," said Fender's
Director of Promotions, Bill Cummiskey.  "Titan is clearly the leader in
high-end, prestigious motorcycles, so it was a natural fit," he added.
    "We are proud to be associated with an industry leader and innovator such
as Fender," commented Mark Green, Titan Motorcycle Company's director of
marketing.  "Each of our companies is committed to uncompromising quality and
service, and we have many customers and business philosophies in common," he
said.

    Fender is one of the world's foremost manufacturers of guitars,
amplifiers, and specialty music and sound equipment.  Fender has marketing and
distribution offices in London, England; Suresnes, France; Dusseldorf,
Germany; and Gothenburg, Sweden, and manufacturing facilities in Corona,
Calif. and Ensenada, Mexico.  Fender manufactures, markets and distributes
under the brand names Fender(R), Squier(R), Guild(R), SUNN(R), DeArmond,
Benedetto(R), Floyd Rose(R), and Rodriquez(TM).

    NOTE:  Any statements released by Titan Motorcycle Co. of America that are
forward-looking are made pursuant to the safe-harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements invoke risks and uncertainties that may affect
the Company's business prospects and performance.  These include economic,
competitive, governmental, technological and other factors discussed in the
statements and in the Company's filings with the Securities and Exchange
Commission.