'Woman Rider' Magazine to Premiere
19 March 2000
Ehlert Publishing Group Announces Launch Of Womens Motorcycle Publication Maple Grove, Minnesota - Ehlert Publishing Group, Inc. has announced the launch of a new magazine targeting women motorcycle enthusiasts. The premiere issue of Woman Rider will make its debut in early July. Woman Rider will launch as an annual in 2000, with a controlled distribution of 40,000 copies. Plans call for a conversion to paid subscriptions and a four-time frequency in 2001. The initial 40,000 distribution will come from Ehlerts database of women motorcycle owners. Woman Rider will join Ehlerts stable of motorcycle publications that include Rider, American Rider, Cruising Rider and Thunder Press. "The motorcycle industry continues to grow at a healthy rate, with 1999 retail sales up 24% from a year ago. A big part of that growth is coming from the womens segment," explained Group Publisher Dick Hendricks. "Current statistics show that one in every 12 motorcycle owners in the U.S. is a woman. Women made up nearly 10% of new bike purchasers this past year. The time is right for a quality, lifestyle magazine for active women motorcycle enthusiasts." The new magazine will focus on the motorcycle lifestyle from a womans point of view. The editorial lineup will also include information on top-selling bikes, accessories and riding gear, profiles of women motorcyclists and clubs, women-owned dealerships, tech tips, racing, travel and industry news. Genevieve Schmitt has been named editor of Woman Rider. Schmitt previously served as editor of the now-defunct publication Asphalt Angels. She is an active motorcycle enthusiast who also reports and produces motorcycle segments for "Bike Week," which airs on the Speedvision cable network, and for "Travel Daily," which airs on The Travel Channel. Ehlert Publishing Group publishes 13 consumer and one trade magazine serving the four powersports markets: all-terrain vehicles, motorcycles, snowmobiles and personal watercraft.