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Titan Takes the Fast Track with Firebird Raceway Sponsorship

16 March 2000

Titan Takes the Fast Track with Firebird Raceway Sponsorship

    PHOENIX, March 16 Titan Motorcycle Co. of America
announced today that it will sponsor the 2000-2001 racing
season at Firebird International Raceway Park (Chandler, Ariz.).  The season
sponsorship entitles Titan to a variety of marketing and promotional
participations, including outdoor track signage, advertising in each issue of
"Firebird Today" event newspaper, and live announcements during each of dozens
of year-round events.
    Located on Interstate Highway 10, only minutes from downtown Phoenix,
Firebird Raceway is home of "the fastest quarter mile in the world".  Open
52 weeks a year, it serves as the venue for dozens of major international
motorsports events, including the World Series of Drag Racing, Pro National
Raceway Time Trials, Monthly Team Firebird Events, and Friday Night Drag
Races.  Additionally, Lake Firebird, located in the center of the raceway,
hosts the Lakefest International Hot Boat Association (IHBA) season opener
April 28-30, as well as the IHBA World Finals, where over 200 of the world's
hottest watercraft and drivers will test their mettle at speeds of over
200 mph.
    "Titan's sponsorship is consistent with our continuing commitment to
motorsports," said Mark Green, Titan's director of marketing.  "We are proud
to participate as a corporate sponsor of Firebird International Raceway Park,
with its tradition of celebrating high style and high performance in high-
profile motorsports events that have become an integral part of Titan's own
home community," said Green.
    Founded in 1994, Titan Motorcycle Co. of America is a premier designer,
manufacturer and distributor of high-end, American-made, V-twin engine
motorcycles marketed under various Titan trademarks.  Titan's unique, hand-
built configurations, including the Gecko(TM), Roadrunner(TM), Sidewinder(TM),
and Phoenix(TM) represent the finest available in custom-designed, volume-
produced, performance motorcycles.  Manufactured at the company's corporate
headquarters and manufacturing facility, and available with a variety of
customized options and designs, Titan large displacement motorcycles are sold
through a network of over 80 domestic and international dealers.

    NOTE:  Any statements released by Titan Motorcycle Co. of America that are
forward-looking are made pursuant to the safe-harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements invoke risks and uncertainties that may affect
the Company's business prospects and performance.  These include economic,
competitive, governmental, technological and other factors discussed in the
statements and in the Company's filings with the Securities and Exchange
Commission.