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Gas Hike Driving Up Consumer Interest In Alternative Transportation

9 March 2000

Recent Gas Hike Driving Up Consumer Interest In Alternative Means of Transportation

                   Interest in Lee Iacocca's E-Bike Surges
                As Public Attention to Electric Bicycles Grows


    LOS ANGELES, March 8 With the recent dramatic increase in
gas prices taking center stage in the news, consumer interest in alternative
means of transportation is also heating up.  Electric bike distributor
EV Global Motors Company -- founded by automotive legend Lee Iacocca -- is
feeling the intensity, as inquiries about their E-Bikes rise.
    "Let's face it, gas prices have gone through the roof.  You can't watch
the news or read USA Today without seeing a story about it," states Iacocca.
"With this most recent gas hike, the general inquiry calls to our office have
increased by 200%.  People are interested because they're starting to look for
ways to effectively cut back."
    EV Global Motors produces electric bicycles designed for optimum
convenience, handling and operation.  With a top speed of 14 mph and a range
of approx. 20 miles on a single charge, the 24-volt E-Bike is perfect for
riders who want assistance getting up a tough hill or home after a long ride.
The sealed battery unit and electric hub motor are engaged with the simple
flick of a thumb throttle switch.
    "Most of the calls we get are people who've heard about electric bikes but
never paid much attention until now," continues Iacocca.  "They're frustrated
about a never-ending problem they have no control over and they're looking for
an alternative way to get to the office; they're looking for a way to work out
that doesn't involve driving to the gym.  The silver lining here is that
people are finally paying attention to the capabilities of electric vehicles."
    Company founder Lee Iacocca has more than 50 years experience in the
automotive industry.  Having been a key figure in the success of both Ford and
Chrysler, he is credited with the widespread popularity of both the Mustang
and, in later years, the minivan.  With the advent of EV Global Motors, his
focus now is on a new audience with new transportation needs, issues and
concerns.
    "This isn't just a bicycle, it's the beginning of a revolution," states
Iacocca.  "With the transportation problems facing the general public --
gasoline prices, repair costs, smog, standstill traffic -- I am convinced that
electric vehicles are the wave of the future."
    For more information on EV Global Motors and their E-Bikes, please contact
800 871 4545 or check them out on the web at http://www.ebike.com.