Pontiac and NikeTown Partner in a Unique Fitness Initiative
11 February 2000
Olympic champion Carl Lewis and Chicago area television and radio personalities encourage consumers to get in shapeCHICAGO -- Olympic champion Carl Lewis joined forces with local television and radio personalities to encourage consumers to get in shape by participating in the NikeTown Fitness 2000 program and possibly win a 2001 Aztek Sport Recreation Vehicle -- an innovative and aggressive vehicle that can meet and exceed the demands of even the most active of lifestyles. Pontiac has teamed up with NikeTown for the Fitness 2000 initiative, a unique program that challenges consumers to achieve their personal fitness goals by assigning a point-value to daily athletic activities. Four winners of the NikeTown Fitness 2000 campaign will each win a 2001 Pontiac Aztek. Quite possibly the most versatile vehicle in the world, Aztek made appearances at regional Fitness 2000 kick-off events in Los Angeles, San Francisco, New York and Chicago and will be touring with Nike street teams to showcase its unique style and functionality, while encouraging consumers to keep an active lifestyle year-round.
