Four 2000 BMW Models Recognized for Best Overall Value by Intellichoice

9 February 2000

Four 2000 BMW Models Recognized for Best Overall Value by Intellichoice
    CHICAGO, Feb. 9 -- BMW has captured four IntelliChoice Best
Overall Value of the Year (BOVY) awards, with the 2000 323i sedan and the 2000
Z3 roadster 2.3 topping "The Best Overall Value of the Year" in their
respective categories.  The category award winners are:

    -- "The Best Overall Value of the Year" - "Near Luxury" category winner

                                BMW 323i Sedan

    -- "The Best Overall Value of the Year" - "Base Sport" category winner

                             BMW Z3 roadster 2.3

    The BMW 528i was recognized again as a Best Overall Value in the "Luxury"
category.  The BMW M roadster repeated as a Best Overall Value in the "Sport"
category.  This is the second year that the new 323i was awarded Best Overall
Value in the "Near Luxury" category.
    "BMW has enjoyed tremendous success over the last several years.  This is
due in no small part to our ongoing efforts to offer BMW owners the best
possible value over the long term," said Tom Purves, Chairman and CEO of BMW
(US) Holding Corp., "which is why we are so grateful for this acknowledgment
by IntelliChoice."
    To determine BOVY winners, IntelliChoice analysts examined the projected
five-year ownership costs of vehicles from 2000, specifically looking at
depreciation, maintenance, repairs, insurance, fuel, financing and state fees.
The 2000 winners represent the best relationship between ownership costs and
purchase price, and therefore, are considered best overall values for
consumers.
    BMW has been working to ensure that value, along with quality and
performance, are intrinsic to the BMW ownership experience.  All 2000 model
BMW's include Full Maintenance for three years or 36,000 miles* as standard,
except the 750iL which continues to offer it for four years or 50,000 miles*.
This plan includes all maintenance items indicated for the coverage period.
    Technology enhancements such as BMW's Service Interval Indicator allows
for extended service intervals.  Rather than using fixed intervals, the
Service Interval indicator monitors how the car is driven to calculate a range
of up to 15,000 miles between oil services.  Lifetime transmission fluid and
100,000 mile spark plugs also reduce operating costs on every BMW.
    BMW has been successful in increasing value by adding more comfort and
safety features while holding down prices.  Dynamic Stability Control (DSC),
BMW's electronic stability enhancement system, is now standard on all but two
2000 models.  At $27,560, the 2000 323i sedan price is $590 higher than 1999
but includes more than $1,300 worth of additional standard features such as
Full Maintenance, DSC, Automatic Air Recirculation, alloy wheels and a
full-size spare tire.

    BMW IN AMERICA
    BMW entered the U.S. market in 1975.  Since then, the company has grown to
include marketing, sales and financial service organizations in the United
States; a South Carolina manufacturing operation; a design firm in California;
a technology office in Palo Alto and various other operations throughout the
country.  BMW is represented in the U.S. through a network of more than 340
car, 300 Sports Activity Vehicle and 160 motorcycle retailers.  BMW US Holding
Corp., the Group's headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.
    Information about BMW products is available to consumers via the World
Wide Web on the BMW homepage.  The address is: http://www.bmwusa.com.

    *Whichever comes first



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