DaimlerChrysler Hosts Workshops in Conjunction With Women's Day
9 February 2000
DaimlerChrysler Hosts Workshops in Conjunction With Women's Day at the Chicago Auto Show AUBURN HILLS, Mich., Feb. 9 -- As the women's automotive
market continues to surge in influence and buying power, DaimlerChrysler will
reach out to them through a series of special workshops during Women's Day at
the Chicago Auto Show at McCormick Center on Tuesday, February 15.
DaimlerChrysler will host five workshops, running consecutively from
10:30 a.m. and 9:30 p.m. Each workshop is designed with the interests of
women in mind and will focus on the following topics: Vehicle Maintenance,
Financing/Leasing, Off Road Driving and Shopping for a New Vehicle. In
addition, DaimlerChrysler's innovative "Fit for a Kid" dealer child safety
seat inspection program will show parents and grandparents how to properly
install child safety seats. Alarmingly, more than 80 percent of children are
at risk in improperly installed child seats.
"Women's Day at the Chicago Auto Show is an event dedicated to women,
their accomplishments in the automotive industry and to their special concerns
as vehicle owners," said Jim Holden, President of DaimlerChrysler Corporation.
"Through our participation in this event, we hope to continue to expand the
dialogue between women involved in the vehicle development process and women
consumers. At the same time, we can educate them in different areas of the
car buying and ownership experience -- which can be frustrating for women."
In addition to the workshops, female employees of DaimlerChrysler who are
directly involved in the design, engineering, manufacturing and marketing of
the company's vehicles will be available in the Chrysler, Plymouth, Jeep and
Dodge exhibits to provide vehicle information and answer any questions auto
show attendees may have on the products and general automotive industry
topics.
All women visiting the Chicago Auto Show on February 15 will receive $3.00
off the admission price of their ticket.
