Talus Solutions Launches Talus Solutions Revenue Management Suite
8 February 2000
Talus Solutions, Inc. Launches Talus Solutions Revenue Management Suite To Serve E-Business Marketplaces
Leader in Pricing and Revenue Management Products and Services Secures
$25 Million in Funding From General Atlantic Partners, LLC and Goldman Sachs
ATLANTA, Feb. 8 -- Talus Solutions, Inc., world leader in
pricing and revenue management products and services, today launched its Talus
Solutions Revenue Management Suite(TM), the first end-to-end pricing solution
to help both traditional and e-commerce companies grow their businesses by
achieving higher profit margins and increased productivity. The Suite is part
of a major initiative by Talus Solutions to expand beyond the company's highly
successful travel and transportation markets. Signifying a major endorsement
of its business strategy and technological expertise, Talus Solutions also
announced completion of its financing totaling $25 million from General
Atlantic Partners, LLC and Goldman Sachs.
The Talus Solutions Revenue Management Suite is comprised of three pricing
and revenue management software solutions: Dynamic Pricing(TM), Promotion
Pricing(TM) and Target Pricing(TM). The Suite will be offered as a package,
or a la carte, depending on a company's specific needs.
"Managing revenue potential will be absolutely critical to business
success as the full impact of the Internet is felt by corporations -- from
old-line industries to the latest dot-com startups," said Steve Denning,
managing partner at General Atlantic Partners. "Talus Solutions has deep
experience in this arena, and a history of highly successful applications.
Moreover, the Talus Solutions management team understands how important the
Internet will be to buying decisions in the future. They will continue to
have a dominant presence in the marketplace."
"Talus Solutions has been the global leader in pricing and revenue
management products and services for reservation-based marketplaces for
years," said Tom Madison, president and chief executive officer of Talus
Solutions. "Now, as the Internet becomes an increasingly vital component of
companies' business strategies, we have extended our pricing and revenue
management technologies to help e-businesses increase profits, enhance
customer relationships and, ultimately, capture leadership positions in their
respective marketplaces."
The Talus Solutions Revenue Management Suite will enable companies in key
areas of the economy -- automotive, e-commerce, high-tech manufacturing and
distribution, telecommunications, travel and hospitality -- to better service
customers while increasing revenue and profit growth. With Talus Solutions,
companies will be more agile in adapting to marketplace changes including
competition, customer needs, price sensitivity and product/service demand,
that greatly impact productivity levels and success rates.
The Talus Solutions Revenue Management Suite consists of the following
software products:
* Dynamic Pricing: Periodically determines and updates the optimal list
prices for products or services based upon market demand, product
availability, customer price sensitivity and other conditions. Dynamic
Pricing is particularly applicable to business-to-business and
business-to-consumer online sales environments with readily available
transaction, market response and competitive data.
* Promotion Pricing: Determines the most profitable allocation of
promotion and incentive dollars to drive market demand or move
inventory. Promotion Pricing benefits companies who use proactive
promotions and incentives to drive demand or discounts to move excess
inventory.
* Target Pricing: Assists companies by determining the balance between
the probability of winning a contract and maximizing company
profitability by predicting customer response to an offer. Target
Pricing is applicable to any business-to-business sales environment.
Target Pricing, launched in January, helps companies become more
customer focused by integrating critical factors - cost, price
sensitivity and the competitive landscape - when determining the
optimal price for an offer.
Esther Dyson, technology visionary and chairman of EDventure Holdings,
Inc., will sit on Talus Solutions' newly created Board of Advisors. "Internet
business models could have been created for Talus Solutions," she says.
"Their skill is using a combination of statistics, psychology, predictive
modeling and real-world knowledge to understand and predict customer behavior.
Contrary to myth, yield management isn't just about getting businesspeople to
pay more. It's about figuring out how much something is worth to people and
then creating a range of offers - pricing, terms, conditions - that will most
closely match the range of customer preferences."
Helping Companies Succeed
Leading companies in several industries have already implemented portions
of the Talus Solutions Revenue Management Suite to grow their businesses.
Tickets.com, the premier online provider of entertainment, sports and travel
tickets, will use Dynamic Pricing to enable entertainment organizations to
maximize seating capacity at event venues while providing affordable tickets
to consumers.
Ford Motor Company, which has been using pricing and revenue management
solutions to enhance customer relationships for over five years, has
implemented Target Pricing to optimize pricing for contracts being bid within
its fleet sales operations, and Promotion Pricing to determine the most
profitable allocation of their promotion and incentive dollars. Together,
these products will enable Ford to better serve customers, win competitive
bids and drive market demand.
Talus Solutions Secures $25 Million in Funding
The Talus Solutions Revenue Management Suite launch coincides with Talus
Solutions' announced completion of its financing totaling $25 million from
General Atlantic Partners, LLC, the world's largest private-equity firm
focused exclusively on information-technology and Internet-enabled businesses,
and Goldman Sachs, a leading global investment banking and securities firm.
Talus Solutions will use the funding to continue product development of
pricing and revenue management software and sales and market expansion.
About Talus Solutions, Inc.
Talus Solutions, Inc. provides sophisticated software and services that
enable companies to achieve growth by winning new customers and increasing
revenue and profit from existing customers. Focused on improving revenues and
profits for its customers, Talus Solutions' products are unique in their
ability to analyze historical information, predict consumer behavior and
provide automated optimization of pricing designed to maximize revenues and
profits. Talus Solutions products and services optimize prices through all
sales channels including direct sales, intermediaries and e-commerce.
As the world's leading provider of Pricing and Revenue Management
software, the company's primarily Fortune 500 customer base covers a broad
range of industries including travel and transport, telecommunications,
computer and network manufacturing and distribution, office equipment,
automotive, and e-commerce.
Headquartered in Atlanta with offices in Silicon Valley and London, Talus
Solutions offers innovative software systems that have delivered billions of
dollars in incremental revenue to its customers. For more information about
Talus Solutions, visit http://www.TalusSolutions.com .