Pontiac and NikeTown Partner Together in a Unique Fitness Initiative    

3 February 2000

Pontiac and NikeTown Partner Together in a Unique Fitness Initiative    
    SAN FRANCISCO, Feb. 3 -- Olympic champion Carl Lewis and Bay
area television and radio personalities joined forces to encourage consumers
to get in shape by participating in the NikeTown Fitness 2000 program and
possibly win a 2001 Aztek Sport Recreation Vehicle -- an innovative and
aggressive vehicle that can meet and exceed the demands of even the most
active of lifestyles.  Pontiac has teamed up with NikeTown for the Fitness
2000 initiative, a unique program that challenges consumers to achieve their
personal fitness goals by assigning a point-value to daily athletic
activities.  Four winners of the NikeTown Fitness 2000 campaign will each win
a 2001 Pontiac Aztek.  Quite possibly the most versatile vehicle in the world,
Aztek will continue to appear at regional Fitness 2000 kick-off events in New
York and Chicago and will be touring with Nike street teams to showcase its
unique style and functionality, while encouraging consumers to keep an active
lifestyle year-round.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20000203/LATH100 )



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