Easyriders Launches TAILGATE Magazine for Serious Truck Enthusiasts

3 February 2000

Easyriders Launches TAILGATE Magazine for Serious Truck Enthusiasts; Truck Owners Now Have Publication Dedicated to the Multi-faceted Custom Truck Lifestyle

    AGOURA HILLS, Calif.--Feb. 2, 2000--Easyriders Inc. (AMEX:EZR), through its subsidiary Paisano Publications Inc., is launching a new magazine into the custom truck market titled TAILGATE.
    Targeted to the 18- to 45-year-old male, Paisano offers its latest lifestyle glossy with a flavor of the very successful Maxim magazine, and hopes to capitalize on the approximately 70% of Maxim readers who currently own trucks. The initial launch planned for May of this year will be in excess of 200,000 copies.
    "We feel it's the perfect time to launch TAILGATE," explained publisher Joe Teresi of Paisano's first custom truck lifestyle title. "We've been picking winners for 30 years and the proof is in the numbers. Easyriders and its companion titles return over 70% of the total newsstand profit for the motorcycle category and Tattoo and its companion titles return over 80% profit. I feel pretty safe in saying that we've developed a strong understanding of our targeted markets lifestyle."
    TAILGATE is dedicated to bringing the reader the fun, excitement and full experience of custom truck ownership through compelling custom truck features, profiles of the people responsible for making the scene what it is today and coverage of themselves and other custom truck lovers at related events across the country.
    "This isn't just another nuts and bolts truck magazine we're doing," added Teresi. "TAILGATE will cater to every aspect of the custom trucking experience using an irreverent writing style, quality photography and a sense of humor that evokes this entire lifestyle."
    Readers can also look forward to learning the most innovative customizing tips for their trucks and get the latest news about the hottest products on the market.

    About Easyriders Inc.

    Easyriders is a publicly traded, diversified company with publishing, retail, restaurant and entertainment interests dedicated to serving the independent, free-spirited motorcycling and related lifestyles market.
    Easyriders currently publishes more than a dozen popular motorcycle, special-interest and lifestyle magazines, with a total worldwide readership of more than 6 million. The company also owns, operates and licenses Easyriders retail stores throughout the United States, and owns, operates and franchises the El Paso Bar-B-Que restaurant chain.