Titan Motorcycle Buys Indianapolis 500 Tie-in
31 January 2000Titan to Produce Limited Edition Indy 500 Bike for Enthusiasts
PHOENIX -- Titan has been "named" the 'Motorcycle of Choice' for the Indianapolis 500. Titan Motorcycle Co. of America and Indianapolis Motor Speedway officials announced today. As part of the agreement, Titan is producing 100 limited edition "Indy 500" Y2K Gecko(TM) Rubbermount motorcycles, available to motorcycle enthusiasts and Indianapolis 500 fans as the ultimate collector's piece. The winner of the 2000 Indianapolis 500 will receive an Indy 500 Titan Gecko Rubbermount. "Since Titan was founded in 1995, our mission has been to provide each customer with a unique motorcycle," said Titan Motorcycles Chairman and CEO Frank Keery. "Our products are for people who have the strength to set their own course, pay attention to detail and demand a top-quality product." "The Indianapolis 500 is the world's largest one-day sporting event thanks to people who have maintained the same principles for almost 90 years. Titan Motorcycles is very proud to be affiliated with this great American tradition." The Indy 500 Gecko Rubbermount features custom graphics, including the 2000 Indy 500 logo and a striking orange-and-checkered flag paint scheme. The bike has a 70-inch wheelbase, 34-degree rake angle and polished billet aluminum wheels. The engine is an 1833cc, four-stroke, 45-degree V-twin that generates 112 brake horsepower at 5,500 rpm. Phoenix-based Titan Motorcycles, founded by Keery and his son, Patrick, who is company president, started production of hand-built custom motorcycles with six employees in a 2,000 square-foot building five years ago. The company, which has seen sales climb from 181 motorcycles in 1996 to nearly 1,100 in 1999, now has more than 200 employees and a 124,000 square-foot manufacturing plant. Titan has strategic marketing relationships with motorsports and entertainment companies such as Indy Racing League team Kelley Racing, Fender Guitars, Playboy, Shelby American, NAPA and NASCAR Winston Cup Series team owner Michael Kranefuss. "The entrepreneurial spirit of the Keery's and the entire Titan Motorcycles staff has produced a very impressive company and an even more impressive product," said Tony George, president of the Indianapolis Motor Speedway. "We feel the Titan Indy 500 motorcycle reflects the same values of tradition, quality and style that we at IMS hold dearly." Founded in 1994, Titan Motorcycle Co. of America is a premier designer, manufacturer and distributor of high-end, American-made, V-twin engine motorcycles marketed under various Titan trademarks. Titan's unique, hand-built configurations, including the Gecko(TM), Roadrunner(TM), and Sidewinder(TM), represent the finest available in custom-designed, volume-produced, performance motorcycles. Manufactured at the Company's corporate headquarters and manufacturing facility, and available with a variety of customized options and designs, Titan large displacement motorcycles are sold through a network of over 80 domestic and international dealers.