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Titan Motorcycle Buys Indianapolis 500 Tie-in

31 January 2000

Titan to Produce Limited Edition Indy 500 Bike for Enthusiasts
    PHOENIX -- Titan has been "named" the 'Motorcycle of Choice' for the 
Indianapolis 500. Titan Motorcycle Co. of America and Indianapolis Motor 
Speedway officials announced today.

    As part of the agreement, Titan is producing 100 limited edition "Indy
500" Y2K Gecko(TM) Rubbermount motorcycles, available to motorcycle
enthusiasts and Indianapolis 500 fans as the ultimate collector's piece.  The
winner of the 2000 Indianapolis 500 will receive an Indy 500 Titan Gecko

    "Since Titan was founded in 1995, our mission has been to provide each
customer with a unique motorcycle," said Titan Motorcycles Chairman and CEO
Frank Keery.  "Our products are for people who have the strength to set their
own course, pay attention to detail and demand a top-quality product."

    "The Indianapolis 500 is the world's largest one-day sporting event thanks
to people who have maintained the same principles for almost 90 years.  Titan
Motorcycles is very proud to be affiliated with this great American tradition."

    The Indy 500 Gecko Rubbermount features custom graphics, including the
2000 Indy 500 logo and a striking orange-and-checkered flag paint scheme.
    The bike has a 70-inch wheelbase, 34-degree rake angle and polished billet
aluminum wheels.  The engine is an 1833cc, four-stroke, 45-degree V-twin that
generates 112 brake horsepower at 5,500 rpm.

    Phoenix-based Titan Motorcycles, founded by Keery and his son, Patrick,
who is company president, started production of hand-built custom motorcycles
with six employees in a 2,000 square-foot building five years ago.  The
company, which has seen sales climb from 181 motorcycles in 1996 to nearly
1,100 in 1999, now has more than 200 employees and a 124,000 square-foot
manufacturing plant.

    Titan has strategic marketing relationships with motorsports and
entertainment companies such as Indy Racing League team Kelley Racing, Fender
Guitars, Playboy, Shelby American, NAPA and NASCAR Winston Cup Series team
owner Michael Kranefuss.

    "The entrepreneurial spirit of the Keery's and the entire Titan
Motorcycles staff has produced a very impressive company and an even more
impressive product," said Tony George, president of the Indianapolis Motor
Speedway.  "We feel the Titan Indy 500 motorcycle reflects the same values of
tradition, quality and style that we at IMS hold dearly."

    Founded in 1994, Titan Motorcycle Co. of America is a premier designer,
manufacturer and distributor of high-end, American-made, V-twin engine
motorcycles marketed under various Titan trademarks.  Titan's unique,
hand-built configurations, including the Gecko(TM), Roadrunner(TM), and
Sidewinder(TM), represent the finest available in custom-designed,
volume-produced, performance motorcycles.  Manufactured at the Company's
corporate headquarters and manufacturing facility, and available with a
variety of customized options and designs, Titan large displacement
motorcycles are sold through a network of over 80 domestic and international