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Ducati Announces 13th Consecutive Quarter Record Revenue Growth

31 January 2000

Reports 34% Fourth Quarter Topline Growth and 23% Year End Revenue Growth

    BOLOGNA, Italy -- Ducati Motor Holding S.p.A., a leading manufacturer of 
high performance motorcycles, today announced record consolidated revenues for 
the fourth quarter and year ended December 31, 1999.

    For the fourth quarter, total revenues increased 34.3% to Lit.
150.2 billion (US$77.9 million) from Lit. 111.8 billion (US$58.0 million)
during the same period in the previous year.  Revenues from Ducati motorcycles
during the recent three-month period increased nearly 34% to Lit. 133.1 billion 
over the fourth quarter of last year and represented 88.6% of revenues.  Three 
months revenues of motorcycle-related products, including spare parts, 
technical accessories and apparel rose 35.7% to Lit. 15.7 billion
over the comparable period in the previous year with performance accessories
and apparel posting with a 78.3% quarter over quarter improvement.

    While official three-month world registration data are not yet available,
the Company's best estimates suggest that registrations increased 21% during
the fourth quarter compared to the same period a year ago, with particular
strength in Italy, Germany, North America, France and Switzerland.

    "We are very pleased with our better-than-expected fourth quarter results,
which were generated by a solid performance in motorcycle sales as well as a
continued dramatic increase in performance accessories and apparel," said
Carlo Di Biagio, Ducati Chief Financial Officer.  "Our efforts to develop the
Ducati lifestyle brand are also evident in our growing base of successful
DucatiStores and DucatiCorners."

    Total revenues for the full year 1999 increased 22.6% to Lit. 570.3 billion 
(US$295.9 million) from Lit. 465.1 billion (US$241.3 million) in the previous year.  
Twelve-month revenues from Ducati motorcycles were Lit. 491.9 billion, an 
increase of 22.4% over 1998, and represented 86.3% of revenues.  For the year 
ended 1999, revenues of motorcycle-related products rose 37.8% to Lit. 71.8 
billion compared to the year-ago period with high-margin performance accessories 
and apparel posting especially strong results with a 74.6% year over year 
improvement.  Based on preliminary numbers, the Company estimates that 
registrations increased 18% during the year compared to 1998.

    "Our results for year-end 1999 reflect strong consumer demand from around
the world for our products," said Federico Minoli, Ducati Chairman and Chief
Executive Officer.  "We were also excited about our landmark launch of the
MH900evoluzione that became available exclusively online on the official
Ducati web site with the start of the new millennium at 00:01 a.m. GMT.  
This ground-breaking initiative reinforces our commitment to developing this 
exciting channel and confirms that the Internet will become a strategic instrument 
of our development."

    Founded in 1926, Ducati builds racing-inspired motorcycles characterized
by unique engine features, innovative design, advanced engineering and overall
technical excellence.  Ducati has won eight of the last ten World Superbike
Championship titles and more individual victories than the competition put
together.  The Company produces motorcycles in four market segments which
vary in their technical and design features and intended customers:
Superbike,  Supersport, Monster and SportTouring.  The company's motorcycles
are sold in more than 40 countries worldwide, with a primary focus in the
Western European and North American markets.  


                 Ducati Motor Holding S.p.A. and Subsidiaries
                        Net Revenues and Shipment Data

                           Three Months Ended        Three Months Ended
                          12/31/99    12/31/98       12/31/99   12/31/98

    Net Revenues
     (Lire in millions,
     US$ in thousands)

    Motorcycles       Lit. 133,126   Lit. 99,445   US$ 69,070    US$ 51,595
    Spare Parts,
     Accessories,
     Apparel                15,661        11,540        8,126         5,987
    Miscellaneous Other      1,436           853          745           443

    Total Net
     Revenues Lit.         150,223   Lit.111,838   US$ 77,941    US$ 58,025
    % Change                +34.3%

    Ducati Units
    Motorcycle Shipments:
    % Change

    North America            1,904         1,455       +30.9%
    Europe                   5,711         4,545       +25.7%
    Japan                      202           208        -2.9%
    Rest of World              419           451        -7.1%

    Total                    8,236         6,659       +23.7%

    Motorcycle Product
     Mix:  % Change

    Sport Segment
     (Superbike &
    Supersport)              3,651         3,476        +5.0%
    Monster                  3,793         2,440       +55.5%
    SportTouring               792           743        +6.6%

    Total                    8,236         6,659       +23.7%


    Note:  On December 31, 1999, US$ = 1927.4 Italian lire.  On January 1,
1999, the conversion rate was fixed such that Euro = 1,936.27 Italian lire.


                 Ducati Motor Holding S.p.A. and Subsidiaries
                        Net Revenues and Shipment Data

                       Twelve Months Ended         Twelve Months Ended
                      12/31/99     12/31/98      12/31/99      12/31/98

    Net Revenues
     (Lire in millions,
     US$ in thousands)

    Motorcycles       Lit. 491,883  Lit. 401,814  US$ 255,206   US$ 208,475
    Spare Parts,
     Accessories,
     Apparel                71,768        52,095       37,236        27,028
    Miscellaneous Other      6,635        11,189        3,442         5,805

    Total Net
    Revenues          Lit. 570,286  Lit. 465,098  US$ 295,884   US$ 241,308
    % Change               + 22.6%

    Ducati Units
    Motorcycle shipments:
      % Change

    North America            5,567         4,955       +12.4%
    Europe                  25,468        20,878       +22.0%
    Japan                    1,016           535       +89.9%
    Rest of World            1,073         1,643       -34.7%

    Total                   33,124        28,011       +18.3%

    Motorcycle Product Mix:
      % Change

    Sport Segment
    (Superbike &
    Supersport)             13,461        13,368        +0.7%
    Monster                 16,770        11,994       +39.8%
    SportTouring             2,893         2,649        +9.2%

    Total                   33,124        28,011       +18.3%

    Unofficial Motorcycle
     Registrations:
     % Change

    North America            4,805         3,739         +29%
    Europe                  23,302        20,019         +16%
    Japan                    1,418         1,383          +3%
    Rest of World            2,610         2,163         +21%

    Total                   32,135        27,304         +18%


    Note: On December 31, 1999, US$ = 1,927.4 Italian lire.  On
January 1, 1999, the conversion rate was fixed such that Euro = 1,936.27
Italian lire.