Porsche Launches Porsche Driving Experience High-Performance Driving School

21 January 2000

  World-Class Race Car Drivers Provide Hands-On Instruction at Historic Road
           Atlanta with 2000-Model Year Porsche 911 Carrera Coupes

    ATLANTA, Jan. 21 -- Porsche Cars North America  (PCNA) will
launch its Porsche Driving Experience(C)  program in February 2000, teaming
top-notch professional drivers with students who will receive expert
instruction while piloting 300-horsepower 911 Carrera Coupes on the asphalt at
Road Atlanta in Brasleton, Ga.
    "The mission of the school is to offer a unique driving program that
enhances the ownership experience and positively influences the Porsche brand
image," said Frederick J. Schwab, PCNA president and CEO.
    What sets The Porsche Driving Experience(C) apart from other programs is
the vehicle - the 2000 911 Carrera Coupe - and the drivers.  Veteran race car
drivers including Hurley Haywood, Jack Baldwin, Pierre Savoy, Jeff Purner,
Dave Murry and Doc Bundy are able to offer hands-on, personal instruction due
to a low 4:1 student-to-instructor ratio.
    Courses are held at Road Atlanta, host of classic racing series such as
the Can-Am, the IMSA Camel GT, the SCCA National Championship Valvoline
Runoffs and the Petit LeMans since it was built in 1970.
    While targeted at Porsche owners and potential owners, other audiences
include national and international media, Porsche dealership personnel,
corporate groups, and driving enthusiasts.
   The program, which is meant to be a more potent yet competitively priced
automotive experience, is offered as a one-day performance road course or a
two-day advanced driving course ($1,595 and $2,195, respectively). Program
sponsors include Mobil, HALO Marketing, Road Atlanta, Pirelli, OMP and 3Com.
    "The customer response has been extremely strong," said Schwab.  "What's
also encouraging is the level of interest we're getting from corporate
customers."  All two-day driving sessions through July 2000 are sold out,
Schwab said.
    For more information, visit the Porsche Driving Experience(C) website -
http://www.porschedriving.com - or call (888) 204-7474.