Titan Joins Fender to Produce an Industry First
18 January 2000Titan Joins Fender to Produce an Industry First
PHOENIX, Jan. 18 -- In an industry-leading move, Titan Motorcycle Co. of America announced today that it has reached an agreement with Fender Musical Instruments and Destiny Marketing LLC to produce a collector-series motorcycle and guitar set. The result is the remarkable pairing of the Stratocaster, unquestionably the greatest guitar of all time, with one of the most respected and sought-after motorcycles ever created. "The coming together of Fender and Titan, both leaders in their respective industries, in this joint project is truly groundbreaking," said Mark Green, Titan's director of marketing. "The design teams from Fender, Titan and Destiny have marshaled their talents and resources to create a provocative motorcycle/guitar set for the discriminating connoisseur." The limited-edition set will be appropriately named the Strat-O-Cruiser(TM). The classically styled 1835cc high-performance bike, with companion design features inspired by the guitar, comes equipped with an authentic Fender Custom Shop Stratocaster-style guitar, handcrafted especially for the Strat-O-Cruiser(TM) Collection and mounted alongside the bike with a specially appointed hand-crafted leather holster. Adding to the uniqueness of this exceptional combination is an integral official Fender amplifier, creating truly mobile entertaining possibilities. The Strat-O-Cruiser(TM) will be unveiled for selected press and guests on January 20 at the prestigious Barrett-Jackson Auction in Phoenix. It will be premiered for the music industry at the National Association of Music Manufacturers Show (NAMM) to be held at the Los Angeles Convention Center, February 3 through 6, 2000. Sales of Strat-O-Cruiser(TM) limited-edition motorcycle/guitar sets are scheduled to begin January 20, 2000. Founded in 1994, Titan Motorcycle Co. of America is a premier designer, manufacturer and distributor of high-end, American-made, V-twin engine motorcycles marketed under various Titan trademarks. Titan's unique, hand-built configurations, including the Gecko(TM), Roadrunner(TM), Sidewinder(TM), and Phoenix(TM) represent the finest available in custom- designed, volume-produced, performance motorcycles. Manufactured at the company's corporate headquarters and manufacturing facility, and available with a variety of customized options and designs, Titan large displacement motorcycles are sold through a network of over 80 domestic and international dealers. NOTE: Any statements released by Titan Motorcycle Co. of America that are forward-looking are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking statements invoke risks and uncertainties that may affect the Company's business prospects and performance. These include economic, competitive, governmental, technological and other factors discussed in the statements and in the Company's filings with the Securities and Exchange Commission.