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Titan Joins Fender to Produce an Industry First

18 January 2000

Titan Joins Fender to Produce an Industry First

    PHOENIX, Jan. 18 -- In an industry-leading move, Titan
Motorcycle Co. of America announced today that it has reached
an agreement with Fender Musical Instruments and Destiny Marketing LLC to
produce a collector-series motorcycle and guitar set.  The result is the
remarkable pairing of the Stratocaster, unquestionably the greatest guitar of
all time, with one of the most respected and sought-after motorcycles ever
created.
    "The coming together of Fender and Titan, both leaders in their respective
industries, in this joint project is truly groundbreaking," said Mark Green,
Titan's director of marketing.  "The design teams from Fender, Titan and
Destiny have marshaled their talents and resources to create a provocative
motorcycle/guitar set for the discriminating connoisseur."
    The limited-edition set will be appropriately named the
Strat-O-Cruiser(TM).  The classically styled 1835cc high-performance bike,
with companion design features inspired by the guitar, comes equipped with an
authentic Fender Custom Shop Stratocaster-style guitar, handcrafted especially
for the Strat-O-Cruiser(TM) Collection and mounted alongside the bike with a
specially appointed hand-crafted leather holster.  Adding to the uniqueness of
this exceptional combination is an integral official Fender amplifier,
creating truly mobile entertaining possibilities.
    The Strat-O-Cruiser(TM) will be unveiled for selected press and guests on
January 20 at the prestigious Barrett-Jackson Auction in Phoenix.  It will be
premiered for the music industry at the National Association of Music
Manufacturers Show (NAMM) to be held at the Los Angeles Convention Center,
February 3 through 6, 2000.
    Sales of Strat-O-Cruiser(TM) limited-edition motorcycle/guitar sets are
scheduled to begin January 20, 2000.
    Founded in 1994, Titan Motorcycle Co. of America is a premier designer,
manufacturer and distributor of high-end, American-made, V-twin engine
motorcycles marketed under various Titan trademarks.  Titan's unique,
hand-built configurations, including the Gecko(TM), Roadrunner(TM),
Sidewinder(TM), and Phoenix(TM) represent the finest available in custom-
designed, volume-produced, performance motorcycles.  Manufactured at the
company's corporate headquarters and manufacturing facility, and available
with a variety of customized options and designs, Titan large displacement
motorcycles are sold through a network of over 80 domestic and international
dealers.

    NOTE:  Any statements released by Titan Motorcycle Co. of America that are
forward-looking are made pursuant to the safe-harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements invoke risks and uncertainties that may affect
the Company's business prospects and performance.  These include economic,
competitive, governmental, technological and other factors discussed in the
statements and in the Company's filings with the Securities and Exchange
Commission.