'Artistry In Motion' Performances to Debut At Chrysler, Jeep and Dodge Exhibits
14 January 2000'Artistry In Motion' Performances to Debut At Chrysler, Jeep and Dodge Exhibits
World-renowned performance art troupe to perform at NAIAS DETROIT, Jan. 14 -- To further enhance the world-class reputation of the North American International Auto Show (NAIAS), the internationally known dance company AntiGravity, Inc., from New York City, will perform five times daily at the Chrysler, Jeep and Dodge exhibits. The performances begin tonight at Charity Preview and continue when the NAIAS opens to the public Saturday, Jan. 15. "We expect these shows to be must-see events at the NAIAS," said Don Schmid, Senior Manager Global Shows and Events for DaimlerChrysler. "When the lights and sound signal the beginning of each performance, it's going to be hard to miss." Designed to provide a visual extension of the Chrysler/Jeep/Dodge brands, these performances promote the international flavor of the North American International Auto Show, bringing together 27 entertainers from all over the world. AntiGravity, Inc., a performance art troupe, bases its presentation on strength, balance and aerial artistry. Shows at the Chrysler, Jeep and Dodge exhibits will feature performance artists and gymnasts suspended from the ceiling by bungee cords and cocoon-like hammocks, interacting with the various cars and trucks on display in a creative manner. Their shows will be accompanied by an original music score choreographed specifically for Chrysler, Jeep and Dodge. "The performances have been created to communicate key branding messages to the consumer," said Schmid. "We consider our exhibit and the performances by AntiGravity, Inc., as ways to build the visibility, image and reputation of the Chrysler/Jeep/Dodge brands while providing world-class entertainment to the show attendees, never before experienced at any auto show in the United States." Athletes costumes, theatrical make-up and performances communicate images consistent with the brand messages of each product line. For example, the Jeep(R) performance is based on strength and agility, tying in with Jeep's heritage and capability. Athletes performing in the Jeep area will be dressed in cargo pants, black boxing boots, and will wear outdoor-themed headgear -- imparting Jeep's image as a rugged, capable and go-anywhere type of vehicle. George P. Johnson Company (GPJ) a global exhibit and event marketing firm based in Auburn Hills, Mich., conceived and created this dynamic experience. "Automakers are competing harder than ever to create unique environments and messaging opportunities that attract attention and create brand loyalty among their customers," said Robert Albitz, vice president of creative for GPJ. "We were pleased to assist Chrysler, Jeep and Dodge in creating an overall event experience that is not only focused and memorable, but also delivers measurable results." GPJ is responsible for the design and management of the branded architecture programs throughout the world. The Chrysler, Jeep and Dodge exhibits are located on the main concourse and are best accessed through the Oakland entrance to the show floor. Performances by AntiGravity, Inc., will be held at the exhibits five times daily -- beginning in the late afternoon. The NAIAS opens to the public on Saturday, Jan. 15, and runs through Sunday, Jan. 23. Hours are 10 a.m. through 10 p.m., except Sunday, Jan. 2 when the show closes at 7 p.m. Tickets for adults are $10; seniors are $5; and children under 12 are free if accompanied by an adult.