DaimlerChrysler Hosts 2nd Annual Women's Day At the NAIAS
12 January 2000DaimlerChrysler Hosts 2nd Annual Women's Day At the North American International Auto Show
AUBURN HILLS, Mich., Jan. 12 -- As the women's automotive market continues to surge in influence and buying power, DaimlerChrysler will reach out to them through a special Women's Day event at the North American International Auto Show in Detroit on Tuesday, January 18. "The 2nd Annual Women's Day is an event dedicated to women, their accomplishments in the automotive industry and to their special concerns as vehicle owners," said Jim Holden, President of DaimlerChrysler Corporation. "Through our sponsorship of this event, we hope to continue to expand the dialogue between women involved in the vehicle development process and women consumers. At the same time, we can educate them in different areas of the car buying and ownership experience -- which can be frustrating for women." DaimlerChrysler will host five workshops, running consecutively from 10:30 a.m. and 8:30 p.m. Each workshop is designed with the interests of women in mind and will focus on the following topics: Vehicle Maintenance, Financing/Leasing, Off Road Driving and Shopping for a New Vehicle. In addition, DaimlerChrysler's innovative "Fit for a Kid" dealer child safety seat inspection program will show parents and grandparents how to properly install child safety seats. Alarmingly, more than 80 percent of children are at risk in improperly installed child seats. Female employees of DaimlerChrysler who are directly involved in the design, engineering, manufacturing and marketing of the company's vehicles will be available in the Chrysler, Plymouth, Jeep and Dodge exhibits to provide vehicle information and answer any questions auto show attendees may have on the products and general automotive industry topics. To encourage participation in this event, DaimlerChrysler is offering a two-for-one admission to the show that day. Any woman who brings one paid admission ticket to the "DaimlerChrysler Women's Day" booth will get a second ticket free.