Dealer Magazine Zeroes in on Titan's Overseas Expansion
11 January 2000Dealer Magazine Zeroes in on Titan's Overseas Expansion
PHOENIX, Jan. 10 -- The January 2000 issue of Motorcycle Product News Magazine features a two-page spread on expansion into the European market by Titan Motorcycle Co. of America . In an article entitled "Over-Sea Cruise," author Bob Whitby discusses the growing European demand for American "heavyweight cruisers," of which Titan is a premier manufacturer. With the recent opening of the company's 14,000 square-foot office and warehouse in Germany, and nine European dealers currently in place and several more expected to join the ranks during the next 12 months, Titan is primed to capitalize on the overseas appetite for heavy metal and high performance. Titan's overseas headquarters is the culmination of three years of hard work, but according to Frank Keery, Titan's chief executive officer, it's only the beginning. The German location, which will enable overseas dealers to obtain motorcycles and parts in as little as two days, will be a sort of "command central" for Titan Europe. The company's plans for the next 24 months are ambitious, but according to Keery quite doable. He expects to eventually sell 15-20 percent of total production overseas. In addition to Europe, Titan sells bikes in South Africa, Asia and Australia with future plans to enter the South American market. "Exports have been a company priority since the start, and thanks to others who have gone before us, the burden of consumer education and creating demand doesn't fall entirely upon us," says Keery. "In fact, demand is strong and getting stronger and more sophisticated, with consumers now focusing on custom styling and high performance, all of which bodes well for Titan," he says. Founded in 1994, Titan Motorcycle Co. of America is a premier designer, manufacturer and distributor of high-end, American-made, V-twin engine motorcycles marketed under various Titan trademarks. Titan's unique, hand-built configurations, including the Gecko(TM), Roadrunner(TM), Sidewinder(TM), and Phoenix(TM) represent the finest available in custom-designed, volume-produced, performance motorcycles. Manufactured at the Company's corporate headquarters and manufacturing facility, and available with a variety of customized options and designs, Titan large displacement motorcycles are sold through a network of over 80 domestic and international dealers. NOTE: Any statements released by Titan Motorcycle Co. of America that are forward-looking are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking statements invoke risks and uncertainties that may affect the company's business prospects and performance. These include economic, competitive, governmental, technological and other factors discussed in the statements and/or in the company's filings with the Securities and Exchange Commission.