Chevy Venture Unveils Next Generation of Family Fun At NAIAS

10 January 2000

Announcement Made With Johnson Controls and the LEGO Company
         
    DETROIT -- Chevy Venture announced today it will integrate the LEGO(R) 
PlaySeat(R) activity center as standard equipment in its 2000 Warner Bros. 
Edition minivan.  As another example of Venture's commitment to providing 
families with an enjoyable driving experience, Chevy Venture unveiled the 
LEGO PlaySeat in a Warner Bros. Edition van today at a joint press conference 
with automotive interior supplier Johnson Controls, Inc. at the 2000 North 
American International Auto Show.
    
    Under terms of the agreement between Chevrolet and Johnson Controls, the
LEGO PlaySeat will be available exclusively in the Chevy Venture Warner Bros.
Edition for 12 months on a worldwide basis and for an additional six months on
a North America basis. Johnson Controls and The LEGO Company formed a
partnership in 1999 to create family friendly interior solutions for the
automotive industry and will supply the Chevy Venture minivans with the LEGO
PlaySeat.

    "Adding the LEGO PlaySeat to the audio/video entertainment features
already present in our Warner Bros. Edition makes this minivan the ultimate
family road trip machine," said Dan Keller, brand manager for the Chevy
Venture.  "With the LEGO PlaySeat as a standard feature on this model, our
littlest travelers can have even more fun on the ride which makes for a more
enjoyable driving experience for the entire family."

    Adding to the versatility of the Chevy Venture, the LEGO PlaySeat includes
a large LEGO play surface with two tray tables that extend for extra
writing/art/play or eating area.  Designed for hassle free clean-up, the
PlaySeat simply folds up and with its internal storage compartment, provides
kids with a "built-in" toy box.  When not in use, the PlaySeat becomes a fully
functional passenger seat.

    "The LEGO PlaySeat activity center adds a whole new dimension to family
travel," said Nadine Corrigan, director of LEGO Lifestyle -- the LEGO
Company's licensing division. "The LEGO PlaySeat is designed to bring safe,
unlimited, creative play to youngsters and provide an enjoyable driving
experience for the entire family."

    Chevy Venture introduced an integrated child passenger safety seat as
standard equipment in all 1999 LS, LT and Warner Bros. Edition models.  The
integrated child safety seat is located in the second row on the passenger
side.  The LEGO PlaySeat is located in the second row center seatback and can
be deployed once the seatback is folded down and locked flat on the seat
surface.  Therefore, the LEGO PlaySeat is perfectly positioned to allow access
by a child in the integrated child safety seat, according to Keller.

    Keller added most of the team members who worked on the project have a
special interest in adding more child-friendly features in the Venture.

    "As parents, we can personally realize the benefits of having built-in
entertainment and educational elements for our kids to enjoy while riding in
the minivan.  And I can tell you, happy kids in the back allow parents to
focus on driving which makes for a safer adventure," said Keller.

    Chevy and Warner Bros. joined forces in August to combine family travel
and family entertainment with the premier of the Chevy Venture Warner Bros.
Edition minivan.  Consumers also will receive the benefits of VentureTainment!
-- a unique post-purchase relationship building program that provides owners
of the Warner Bros. minivan ongoing ownership benefits for three years after
vehicle delivery.

    "We believe our agreement with both companies is a mutually beneficial
one. Warner Bros. is one of the leaders in family entertainment and LEGO has
been a leader in the children's toy industry for nearly eight decades.  It is
no coincidence that Chevy Venture has chosen to align with the leaders in this
arena," Keller continued.

    The Chevy Venture Warner Bros. Edition minivans with the standard LEGO
PlaySeat should arrive in dealerships this spring.

    "The LEGO PlaySeat is the first of many family friendly interior products
from the LEGO Company and Johnson Controls partnership," said Michael Suman,
Johnson Controls group vice president, advanced sales, marketing and business
development -- worldwide. "Chevy showed great commitment to the family and the
driving experience and we're glad that the LEGO PlaySeat is part of that
enjoyment."

    Adding the LEGO PlaySeat to the Chevy Venture Warner Bros. Edition truly
makes it the ultimate minivan for family road trips and just getting around
town.  With Chevy Venture's reputation for fun and safe family transportation
and LEGO's reputation for fun and educational toys, the LEGO PlaySeat is a
win-win for both companies.



-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/