Lincoln Unveils the 'Ultimate' Town Car at the Los Angeles Auto Show See The Press Intro For Yourself Here ON TACH

7 January 2000

Lincoln Unveils the 'Ultimate' Town Car at the Los Angeles Auto Show
             Longer wheelbase means more room for more amenities

    LOS ANGELES, Jan. 7 -Lincoln unveiled the all-new 2000
Cartier L -- the ultimate Town Car -- today at the Los Angeles International
Auto Show.

    The Cartier L is the first factory-produced long-wheelbase Lincoln Town
Car.  The luxury sedan's body is extended six inches at the factory, providing
an additional 7.5 cubic feet of luxurious space for rear cabin passengers.

    "The Town Car Cartier L is designed for consumers who want an even
roomier, more luxurious, full-size sedan with all the comforts and amenities
Lincoln customers expect in a luxury automobile," said Lincoln President Mark
Hutchins.

    The half-foot of extra space means more legroom, which, coupled with
interior upgrades, provides a more comfortable and relaxed ride.

    Other features that contribute to the Cartier L's "ultimate" Town Car
positioning include wider rear-door openings, rear heated seats, a folding
armrest with storage bins, rear audio and climate controls, redundant seat
controls, mood lighting and a cigar-size ashtray with illuminated lighter.

    "Town Car Cartier L adds to Lincoln's history of providing consumers with
luxury motoring to meet their every need," Hutchins said.  "Arriving in a Town
Car always has meant something special, and we intend to keep it that way."

    An Executive L for the livery market

    Lincoln, which currently maintains leadership in the livery market with a
commanding 85 percent market share, will offer a similar version of the
Cartier L exclusively for fleet and livery dealers, called Executive L.  The
Town Car Executive L will share many attributes with the Cartier L, including
the extended wheelbase, helping Lincoln continue its dominance in the livery
market.

    Lincoln will begin production of both versions in the first quarter of
2000 at the Wixom (Michigan) Assembly Plant, home of the Lincoln LS,
Continental and Town Car.  Both vehicles will go on sale in spring.

    Lincoln expects to build a limited number of Cartier L's in 2000 with the
ability to add production in following years, adding to the exclusivity of the
luxury sedan.

    Lincoln Mercury is based in Irvine, California.  The Lincoln product line
includes Town Car, Navigator, Continental and LS.
See it @
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