Rolls-Royce and Bentley North American Sales Increase 25 Percent

7 January 2000

Rolls-Royce and Bentley North American Sales Increase 25 Percent See the New Corniche Unveiled at the LA Auto Show
    AUBURN HILLS, Mich., Jan. 7 -- Combined North American sales
of Rolls-Royce and Bentley motor cars in 1999 rose by more than 25 percent
compared to 1998.  This result reflects continuous improvement throughout the
year making North America the company's strongest market.

    The President of Rolls-Royce & Bentley Motor Cars, Inc. Alasdair Stewart
said: "Naturally we are delighted with the steadily growing sales of our
entire product range, but we are very much encouraged by the sharp increase in
demand for Bentley, and particularly Arnage.  Availability of the Red Label
Arnage will significantly boost Bentley sales in 2000."

    The company believes that the higher performance available in the Red
Label Bentley Arnage will also attract more new buyers to the marque, in
addition to appealing to confirmed Bentley aficionados.

    Mr. Stewart continued: "I am also sure that Rolls-Royce sales performance
will be further boosted with the launch of the 2000 model Silver Seraph, and
the new Corniche convertible."

    North American sales in 1999 were 674 cars, compared to 537 last year.
Bentley sales were 437, and Rolls-Royce sales amounted to 237.  This is a
39 percent improvement for Bentley and a 3.5 percent rise for Rolls-Royce,
over 1998.

    Alasdair Stewart said: "There is no doubt that the new motor cars, as well
as continual product enhancements, and our plans for future product
development put Rolls-Royce and Bentley on a path to establishing a much
higher profile in North America, and this will ensure we attract many more new
buyers and realize the full potential of these great brands as we move into
the new millennium."

    "I also want to highlight the greater focus which our new regional offices
have created.  This has had the effect of boosting confidence among our
dealers, which in addition to new motor cars was a major contributor to our
higher sales in 1999.  In 2000 we will develop innovative advertising
programs; join with a number of affinity partners in co-operative marketing
projects and create greater visibility with the automotive media."

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