Pontiac Wants to Know 'Why You're Bold Enough to Drive the Aztek?'
7 January 2000Pontiac Wants to Know 'Why You're Bold Enough to Drive the Aztek?'
A-List Adventurer Contest Offers Chance to Drive 2001 Aztek for 45 Days And Win a Trip to Los Angeles for a VIP Beach Party LOS ANGELES, Jan. 6 -- The bold, innovative styling and personality of the 2001 Pontiac Aztek, sport recreation vehicle, will be showcased on the Internet after 20 winners of an unusual online contest hit the streets in a 45-day test-drive of the all-new vehicle -- before Aztek ever hits showroom floors. Winners will be chosen through the vehicle's web site, http://www.aztek.pontiac.com, and will be flown to Los Angeles to attend an exclusive A-List Adventurers "Beach Bash" at the end of May. The 20 winners, soon-to-be-known as the "A-List Adventurers," will be free to go anywhere and do anything with their Aztek, experiencing how the creative functionality of the vehicle blends with their own lifestyles. Because the final design of the vehicle was influenced by consumer interaction with vehicle designers via the Internet, all winners will also be receiving digital cameras so they can post a diary of their 45-day odyssey on Aztek's web site. "The web is the most innovative tool of the 21st century," said Don Butler, Aztek brand manager. "And since some of the most created through the needs consumers expressed during Internet discussions, it only seems appropriate that the first driving opportunities for this all-new vehicle be given through the web." Beginning today and continuing through Friday, March 17, consumers can log on to Aztek's web site (http://www.aztek.pontiac.com) and enter the A-List Adventurers contest by explaining, in 75 words or less, why the boldness of Aztek would be a perfect fit with their active lifestyles. Uniquely combining the driving enjoyment of a sports sedan, the rugged capability of a sport utility vehicle, and the flexibility of a van, Aztek features a bold, aggressively styled exterior. Aztek's design is highlighted by its confident wide-track stance and Pontiac's trademark cats-eye headlamps, oversize fog lamps, and a twin-port grille with ram-air slots in the hood and protective side cladding. Inside, Aztek is flexible and accommodating wimerous innovations, including an available insulated console/cooler that latches between the front bucket seats and an available rear cargo tray system that rolls onto the tailgate to facilitate loading up to 400 pounds of sports gear or home-improvement materials. The rear cargo netting alone has more than 22 separate configurations to make transporting anything from sporting equipment to groceries a true convenience. Providing the power to back up its athletic spirit, Aztek offers a 3.4-liter OHV V6 that delivers 185 horsepower. A four-speed electronically controlled automatic transmission that has adaptive calibration logic to provide consistently smooth, precise, and firm shifts throughout its life ensures that Aztek meets the needs of all active lifestyles. Aztek is the first production vehicle in General Motors' "Go Fast" program. Overwhelming consumer demand propelled Aztek to full production status for the 2001 model year after the concept vehicle debuted at the North American International Auto Show in January 1999. The Aztek is moving to production approximately 12 months after its concept reveal, an unusually quick turnaround by automotive industry standards. The 2001 Aztek makes its world debut at the Greater Los Angeles Auto Show on Thursday, January 6. Vehicles will arrive in showrooms on the West Coast beginning in June, followed by a national rollout. See it Now! http://www.theautochannel.com/cybercast/2000autoshows/index.html?EVENTS