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Code-Alarm's New Elite 911 Honks Off Car Thieves With Real Panic Sound(TM)

7 January 2000

Code-Alarm's New Elite 911 Honks Off Car Thieves With Real Panic Sound(TM)

    MADISON HEIGHTS, Mich., Jan. 6 -- In a world where car alarms
regularly talk and honk horns to ward off thieves, a fundamental question
remains:  Is anybody listening?  The answer:  Probably not.  The familiarity
of car alarm noises, as well as increased noise levels in our cities and
suburbs and numerous false alarms, have conditioned many people to simply tune
out the sounds of security.
    Rather than accept that reality, engineers at Code-Alarm, Inc.
(OTC Bulletin Board: CODL) set out last year to create a new alarm sound that
would grab the attention of anyone and everyone who heard it.  The outcome of
this effort is a patented horn-honking din of noise the company has dubbed
Real Panic Sound(TM).  The patented sound, a random and continuous array of
bursts on the car horn varying in length and noise level, has evoked some
colorful descriptions from users:  "It sounds like a kid who's had too much
sugar bouncing a pogo stick on the car horn" and "It's like the car is
possessed."
    Some descriptions are more serious:  "It sounds like someone is in the car
and really needs help."
    Code-Alarm recently introduced the patented Real Panic Sound(TM) on its
new Elite Series 911, a product that the Madison Heights, Mich.-based maker of
vehicle security and remote-keyless entry products is featuring at the Winter
Consumer Electronics Show this week in Las Vegas (Sands Convention Center-
Booth #18445).  Code-Alarm said the Elite Series 911 is an entry-level unit
with full security and convenience features, including:
    *  A system module with positive/negative door lock/unlock outputs and
onboard relays for starter interrupt and flashing parking lights.
    *  Two weather-resistant remote control transmitters with SAW technology
and labeled buttons.
    *  The award-winning IR-s(TM) impact sensor, which protects against
towing, tampering and theft of vehicle contents.
    *  Code-Alarm's patented Real Panic Sound(TM) for maximum attention.

    "The Elite 911 with Real Panic Sound is a great example of our effort to
make technology that talks to cars and trucks," said Michael Schroeder, vice
president of sales and marketing for Code-Alarm.  "Our experience as a
supplier to the world's leading automakers has helped us design products that
can be easily and safely integrated with any vehicle's electronics.
Additionally, as a leader in the aftermarket, we've listened to our dealers
and kept our finger on the pulse of today's consumers.  We've tried to use all
these experiences to engineer and manufacture products that are simple to
sell, simple to install and, most importantly, simple for the consumer to
use."
    For more information about the Code-Alarm Elite Series 911, or about
becoming a Code-Alarm dealer, call 800-421-3209.
    Code-Alarm manufactures vehicle security, remote keyless-entry and
carstart products for the world's top automakers, including General Motors,
Ford, DaimlerChrysler, Mitsubishi, Subaru, Honda, Kia, Toyota and Volkswagen.
The Company also sells its products in 35 countries around the globe under the
Code-Alarm(TM) and Chapman(TM) brand names.