The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Mitsubishi Announces Partnership with Burton Snowboards' 'Chill' Program

5 January 2000

Mitsubishi Motors Announces Partnership with Burton Snowboards' 'Chill' Program for Underprivileged Kids in LA
            - Custom Designed Montero Sport Commemorates Program -

    WHAT:      Greater LA International Auto Show -- Mitsubishi and Burton
               Snowboards will announce their joint sponsorship of the Chill
               Foundation, a program that provides an entire season of
               snowboarding to at-risk youth.  A one-of-a-kind Montero Sport
               mid-size SUV was designed in a collaborative effort between
               automotive and snowboard designers and features an extreme
               graphics package and aftermarket accessories.  This vehicle
               will be unveiled for the first time at the LA Auto Show.

    WHO:       There will be presentations and interview opportunities with:

               -- Mitsubishi's Ellen Gleberman, senior vice president, legal,
                  government relations and public affairs;
               -- Burton Snowboards' Jenn Davis, director of the Chill
                  program;
               -- Lisa Mayeda, spokesperson for "A Place Called Home", the
                  participating children's organization;
               -- US national champion Shaun White and leading snowboarding
                  pros from the LA area

    WHERE:     Los Angeles Convention Center
               Mitsubishi Motors Sales of America, Inc.
               Booth # 201 West Hall
               1201 South Figueroa Street

    WHEN:      Saturday, January 8, 11:30 am - 12:00 pm*

    WHY:       The Chill Foundation is a remarkable program that will help
               hundreds of kids from inner city LA.

               * A Burton snowboard will be given away at 12:00 pm at the
                 Mitsubishi booth

    CONTACT:   Monica Miller of Stanton Crenshaw Communications, 714-799-7272,
               for Mitsubishi Motors Sales of America, Inc.