Mitsubishi Announces Partnership with Burton Snowboards' 'Chill' Program
5 January 2000Mitsubishi Motors Announces Partnership with Burton Snowboards' 'Chill' Program for Underprivileged Kids in LA
- Custom Designed Montero Sport Commemorates Program - WHAT: Greater LA International Auto Show -- Mitsubishi and Burton Snowboards will announce their joint sponsorship of the Chill Foundation, a program that provides an entire season of snowboarding to at-risk youth. A one-of-a-kind Montero Sport mid-size SUV was designed in a collaborative effort between automotive and snowboard designers and features an extreme graphics package and aftermarket accessories. This vehicle will be unveiled for the first time at the LA Auto Show. WHO: There will be presentations and interview opportunities with: -- Mitsubishi's Ellen Gleberman, senior vice president, legal, government relations and public affairs; -- Burton Snowboards' Jenn Davis, director of the Chill program; -- Lisa Mayeda, spokesperson for "A Place Called Home", the participating children's organization; -- US national champion Shaun White and leading snowboarding pros from the LA area WHERE: Los Angeles Convention Center Mitsubishi Motors Sales of America, Inc. Booth # 201 West Hall 1201 South Figueroa Street WHEN: Saturday, January 8, 11:30 am - 12:00 pm* WHY: The Chill Foundation is a remarkable program that will help hundreds of kids from inner city LA. * A Burton snowboard will be given away at 12:00 pm at the Mitsubishi booth CONTACT: Monica Miller of Stanton Crenshaw Communications, 714-799-7272, for Mitsubishi Motors Sales of America, Inc.