Mitsubishi Announces Partnership with Burton Snowboards' 'Chill' Program
5 January 2000
Mitsubishi Motors Announces Partnership with Burton Snowboards' 'Chill' Program for Underprivileged Kids in LA
- Custom Designed Montero Sport Commemorates Program -
WHAT: Greater LA International Auto Show -- Mitsubishi and Burton
Snowboards will announce their joint sponsorship of the Chill
Foundation, a program that provides an entire season of
snowboarding to at-risk youth. A one-of-a-kind Montero Sport
mid-size SUV was designed in a collaborative effort between
automotive and snowboard designers and features an extreme
graphics package and aftermarket accessories. This vehicle
will be unveiled for the first time at the LA Auto Show.
WHO: There will be presentations and interview opportunities with:
-- Mitsubishi's Ellen Gleberman, senior vice president, legal,
government relations and public affairs;
-- Burton Snowboards' Jenn Davis, director of the Chill
program;
-- Lisa Mayeda, spokesperson for "A Place Called Home", the
participating children's organization;
-- US national champion Shaun White and leading snowboarding
pros from the LA area
WHERE: Los Angeles Convention Center
Mitsubishi Motors Sales of America, Inc.
Booth # 201 West Hall
1201 South Figueroa Street
WHEN: Saturday, January 8, 11:30 am - 12:00 pm*
WHY: The Chill Foundation is a remarkable program that will help
hundreds of kids from inner city LA.
* A Burton snowboard will be given away at 12:00 pm at the
Mitsubishi booth
CONTACT: Monica Miller of Stanton Crenshaw Communications, 714-799-7272,
for Mitsubishi Motors Sales of America, Inc.
