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Ducati Increases Stake in Accessories & Apparel

20 November 1999

Ducati Motor Increases Stake in Technical Accessory Company Gio.Ca.Moto to 99.9%
    BOLOGNA, Italy, -- Ducati  Motor  Holding S.p.A., a leading manufacturer of 
high performance motorcycles, announced today that it has increased its 
stake in technical accessories  and apparel company Gio.Ca.Moto International 
s.r.l. to 99.9% from 50% for ITL 1.75 billion (US$937,649).

    This transaction, which was approved by Ducati's  Board  of Directors on
November 18 and will be completed in January  2000, will  allow  Ducati to
further capitalize on its fast-growing DucatiPerformance accessory business.

    "We are excited about expanding our stake in Gio.Ca.Moto which further
underscores our increasing commitment to Ducati's accessory  business," said
Carlo Di Biagio, Ducati Chief Financial Officer.  "This represents a strategic
step in our development  of the  World of Ducati, and we look forward to
seeing the fruits  of the transaction in the near future."

    During  the meeting, Ducati's Board of Directors also approved the  budget
for  year  2000 that reaffirms the  Company's  stated sustained  growth  goals
in terms of sales of  motorcycles,  spare parts and accessories and apparel.

    Ducati  Motor  Holding  will  also  adopt  all  the  necessary measures
to  fully  comply with Borsa Italiana S.p.A.'s  recently established  Code of
Conduct. While compliance is  voluntary,  the Board  of  Ducati  maintains
that this is  a  necessary  step  for upholding business ethics and
transparent behavior.  Ducati  Motor Holding  already  meets a large majority
of  the  requirements  to date, and the Board, on November 18, approved taking
the necessary steps to meet the remaining Code of Conduct requirements.

    Founded  in  1926,  Ducati  builds  racing-inspired  motorcycles
characterized   by  unique  engine  features,  innovative   design, advanced
engineering and overall technical excellence. Ducati  has won  eight of the
last ten World Superbike Championship titles  and more  individual victories
than the competition put  together.  The Company produces motorcycles in four
market segments which vary  in their   technical  and  design  features  and
intended  customers:  Superbike,  Supersport,  Monster and  SportTouring.  The
company's motorcycles  are sold in more than 40 countries worldwide,  with  a
primary  focus in the Western European and North American  markets.