Online Chat With Chrysler PT Cruiser Experts

18 November 1999

Talk City Helps Chrysler Connect With Consumers; Online Forum Allows Dialogue Between Chrysler PT Cruiser Experts and the Public

    CAMPBELL, Calif.----Nov. 18, 1999--Using the Internet to build customer relationships and generate brand awareness, Talk City has teamed up with the Chrysler brand for an online forum to discuss the innovative Chrysler PT Cruiser to online enthusiasts. The forum will allow prospective customers and automobile enthusiasts to question a panel of experts from the PT Cruiser's development team, including designers, engineers and marketers. The forum will take place today, November 18 from 9 P.M. to 10 P.M. (EST) and can be accessed directly at www.talkcity.com or www.chrysler.com.
    Talk City creates scalable interactive environments, or communities, that help businesses develop and maintain relationships with customers and other audiences. In the case of the Chrysler PT Cruiser forum, Talk City's trained moderators will be transparent to the end user, while offering the Chrysler brand real time technical support and community-building expertise.
    "Marketers are beginning to see the importance of using the Internet to help build a community of customers before a new product is launched," said Peter Friedman, CEO of Talk City. "Chrysler Marketing understands this, and together we will use this forum to lay the foundation for relationships that will benefit consumers. We're pleased to be a part of the innovative communications for this ground-breaking vehicle."
    "Meaningful real-time one-to-one communication and feedback about our products is essential for Customer Relationship Management to be successful, especially with a vehicle that has the emotional appeal of the 'too cool to categorize' Chrysler PT Cruiser," said Dan Gliniecki, Chrysler-Plymouth Communications Specialist. "Through Talk City's services, we can have conversations with PT Cruiser prospects before they arrive in showrooms. It's the kind of prospect interaction we've always tried to establish and maintain, and Talk City helps us as a conduit."
    Talk City currently maintains ongoing interactive environments for customers in a number of industries, including Starbucks Corporation , the Hearst Corporation, the National Broadcasting Company, Inc. and Microsoft Corporation .

    Talk City is a provider of on-line communities and interactive services for businesses and consumers. Talk City offers businesses a wide range of services that help them develop and expand online relationships with customers, suppliers and employees. These services include designing fully integrated, customized communities, producing online events, conducting online market research and facilitating online meetings. For consumers, Talk City operates a network of online communities located at www.talkcity.com. The network includes 20 topical categories, over 50 themed communities, 50 co-branded network participant communities and thousands of user-generated communities. Some of the Talk City network participants include Cox Interactive Media, the Hearst Corporation, the National Broadcasting Company, Inc., WebTVNetwork, and AT&T WorldNet.

    Forward-looking information contained herein concern the Company's future prospects and other forecasts and statements of expectations. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company's ability to increase the number of business services clients, expand its business services offerings and effectively implement these services, increase advertising and sponsorship revenues, improve or maintain audience or traffic measurement metrics, maintain differentiation from other online community providers, maintain or improve the number or quality of network partners and customers, attract and retain personnel (including engineers), compete successfully in the marketplace, as well as other risk factors described in the Company's prospectus filed with the SEC and dated July 19, 1999.

     
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