Wal-Mart and Exide Initiate Orbital Select Battery Sales
2 November 1999
Wal-Mart and Exide Initiate Orbital Select Battery SalesREADING, Pa., Nov. 1 --- Wal-Mart Stores , America's largest retailer, and Exide Corporation , the global leader in the lead-acid battery business, announced today that they have reached an agreement to test market the Orbital Select automotive battery at selected Wal-Mart locations. The first delivery of 12,000 Orbital Select batteries, which will be private labeled "EverStart Ultra," will be made to Wal-Mart in early November. It is the first entry by Exide into Wal-Mart stores. Nick Stratigeas, Executive Vice President for Marketing and Sales at Exide, said, "We are certain that our Orbital Select battery will enjoy the same positive response from Wal-Mart customers as it has all across the country." The Orbital Select was introduced by Exide earlier this year. It is a cyclindrically wrapped gel technology battery that is virtually leakproof and is the first mass-marketed battery safe enough to be mailed, or installed in the passenger compartments of vehicles, as well as holding its charge substantially longer than conventional lead-acid batteries. Exide Corporation, with annual revenues of approximately $2.4 billion and operations in 19 countries, is the world's largest manufacturer of automotive and industrial lead-acid batteries. Further information about Exide's businesses and products is available at http://www.exideworld.com.