IRL: ISM Racing Signs Agreement with Lycos
21 October 1999
ISM Racing Signs Agreement with LycosINDIANAPOLIS, Ind., Oct. 21 -- ISM Holding Corporation (OTC Bulletin Board: ISMH) announced today that it has entered into an agreement with Lycos, Inc. , the fastest-growing Internet portal and the world's largest online community. The agreement gives Lycos co-title sponsorships of two of ISM's Indy Racing teams and an associate sponsorship of a NASCAR Winston Cup entry for the next three seasons beginning in calendar year 2000. The sponsorship agreement represents a major brand building and promotional opportunity for Lycos in the motor sports arena and provides online and offline exposure for both ISM Racing and Lycos through significant promotional and cross-marketing opportunities. Lycos will also receive television commercials during the broadcasts of each race as well as in-car camera exposure. "Lycos recognizes the incredible growth of racing as a spectator sport, and we see no end to the momentum. We're planning to capitalize on this opportunity through an extensive program of promotions and event marketing. Whether it's more information about the races or their favorite driver, a great place to shop for merchandise, or the chance to interact with other fans, Lycos provides an excellent resource for race fans to truly enjoy their favorite sport," said Jim Hoenscheid, director of Promotions for Lycos. "ISM Racing is pleased to see Lycos show its support of the team. The contract, valued as multi-million dollars annually allows the team to perform on the track. Through promotions on the 'Net, where Lycos reaches nearly one out of every two users, all of our alliance partners in the team will benefit off the track from our relationship with one of the Web's leaders, as will the Indy Racing League," commented ISM Chairman L.G. Hancher, Jr. About Lyons, Inc. Founded in 1995, Lycos, Inc. is a leading Web media company and owner of the Lycos Network, one of the most visited hubs on the Internet reaching one out of every two Web users. The Lycos Network is a unified set of Web sites that attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services, and a comprehensive shopping center. The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey, Suck.com, MyTime, Sonique and Quote.com. Lycos.com ( http://www.Lycos.com ), "Your Personal Internet Guide," is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Headquartered near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader with a major presence throughout the U.S., Europe and Asia. About ISM Holding Corp. (ISMH) ISM Marketing Corp., and ISM Motorsports Corp., DBA ISM Racing, are wholly owned subsidiaries of ISM Holding Corp. ISM's operations range from team ownership services and the solicitation of sponsorships and endorsements to ownership of auto racing teams. ISM is currently listed on the National Association of Securities Dealers ("NASD") Over-the-Counter Bulletin Board and commenced trading in January of 1999 under the symbol "ISMH". For more information, please visit http://www.ismh.com or call Ken Severson at ISM Racing, 317-415-0035.