Mitsubishi Motors Honors Top Dealers

14 October 1999

          Dealers Earn High Marks in Sales, Service and Satisfaction

    CYPRESS, Calif., Oct. 14 -- Brilliance, like the shine of a
well-cut diamond, can also be found in the multi-faceted success of Mitsubishi
Motors dealers.  To recognize this commitment to excellence, Mitsubishi Motor
Sales of America, Inc. (MMSA) has created the Diamond Chapter of Excellence
Awards.
    These prestigious awards are given annually to outstanding dealers who
have achieved high rankings in sales, service and parts operations through
customer-friendly retail practices.  Membership in the Diamond Chapter of
Excellence Society is based on measurable success factors such as high
customer satisfaction.
    "The Diamond Chapter of Excellence Society encourages all dealership
personnel to be top performers in every aspect of the sales experience," said
Pierre Gagnon, executive vice president and chief operating officer for MMSA.
"We are thrilled to honor these dealerships and thank them for being such
outstanding members of the Mitsubishi family."

    This year 40 Mitsubishi Motors dealerships have earned a Diamond Chapter
of Excellence Award.  They are:

    Western Region
     Appleway Mitsubishi           Spokane, WA
     Carlsbad Mitsubishi           Carlsbad, CA
     Champion Mitsubishi           Cathedral City, CA
     Concord Mitsubishi            Concord, CA
     Korum Mitsubishi              Puyallup, WA
     Rick's Mitsubishi             Pocatello, ID
     San Bernardino Mitsubishi     San Bernardino, CA
     San Diego Mitsubishi          San Diego, CA
     So. Oregon Mitsubishi         Medford, OR
     Town & Country Mitsubishi     Milwaukie, OR

    Southwest Region
     Barker Mitsubishi             Houma, LA
     Gene Messer Mitsubishi        Lubbock, TX
     Walker Mitsubishi             Alexandria, LA

    Southeast Region
     McKenney-Salinas Mitsubishi   Gastonia, NC
     Pinehurst Mitsubishi          Southern Pines, NC

    North Central Region
     Biggers Mitsubishi            Elgin, IL
     Kuettner Mitsubishi           Waukesha, WI
     Larry Roesch Mitsubishi       Bensenville, IL
     Lipscomb Mitsubishi           Springfield, MO
     Max Madsen Mitsubishi         Downers Grove, IL
     Mentor Mitsubishi             Mentor, OH
     Merle Hay Mitsubishi          Des Moines, IA
     Parkway Mitsubishi            Normal, IL
     Prospect Mitsubishi           Champaign, IL
     Williamson Mitsubishi         Bellevue, NE

    Northeast Region
     Bay Ridge Mitsubishi          Brooklyn, NY
     Blue Ridge Mitsubishi         Lynchberg, VA
     Delaware Mitsubishi           Wilmington, DE
     Faulkner Mitsubishi           Philadelphia, PA
     Fred Beans Mitsubishi         Doylestown, PA
     Houser Mitsubishi             Springfield, MA
     Manhasset Mitsubishi          Manhasset, NY
     Mountainview Mitsubishi       So. Burlington, VT
     Mullane Mitsubishi            Lockport, NY
     Pape Mitsubishi               So. Portland, ME
     Roth Mitsubishi               Erie, PA
     Shelton Mitsubishi            Shelton, CT
     Smithtown Mitsubishi          St. James, NY
     York Mitsubishi               York, PA

    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.  Their
website address is http://www.mitsubishicars.com.