BMW X5 Delivers What Consumers Want
22 September 1999BMW X5 Delivers What Consumers Want; Strategic Vision Research Hearkens Growth of New Category
WOODCLIFF LAKE, N.J., Sept. 21 -- According to a Strategic Vision research study, luxury SUV buyers are less satisfied with their vehicles than luxury sedan owners and are looking for more car-like attributes such as better handling, styling, comfort/luxury, convenience, quietness and interior craftsmanship. Additionally, when queried about how they felt their vehicles delivered on an emotional level, again luxury SUV buyers reported their vehicles were lacking. The 2000 BMW X5, arriving in showrooms late this Fall, addresses the concerns identified in this study. "We created the X5 to give customers the best of both worlds," stated BMW Chairman and CEO Tom Purves. "With the X5, BMW has given birth to a new category, the Sports Activity Vehicle. The X5 combines legendary BMW performance, styling, luxury and technology with the roominess and versatility of a traditional SUV. Above all, the X5 is nimble and quick, a joy to drive. A true BMW." What Luxury SUV Owners Want and What the BMW X5 Delivers -- HANDLING -- Unlike SUVs, which largely drive like trucks, the BMW X5 drives like a BMW sedan. The X5 features BMW's new all-wheel-drive Dynamic Stability Control (DSC-X) which offers exceptional handling, stability and traction control under virtually all conditions. BMWs award-winning, high- performance driveability and rideability are inherent characteristics of the X5. -- STYLE -- The X5 is a combination of sleek, elegant, supple lines with a muscular overall appeal. With a wide variety of interior and exterior colors, options and packages, the buyer will be able to customize the design to reflect his or her own personal style. -- COMFORT -- The X5 sets the very highest standards for luxury- performance vehicles. The first class quality of materials -- glove-soft leather, polished poplar wood trim -- have been beautifully crafted by BMW artisans. Ergonomics were applied to every aspect of the design from the seats to the layout of the controls on the dashboard. -- CONVENIENCE -- Parking, particularly in tight multi-story garages, is easy in an X5 due to excellent steering and its size. Roomy on the inside, relatively compact on the outside, its size and shape together with well-designed folding seats and a drop-down tailgate make it easy to load and flexible to use in a variety of situations. -- POWER -- With a standard 282-horsepower, 4.4-liter V8 engine, the X5 has ample acceleration for everything from passing slower vehicles, towing, merging onto highways to just enjoying an exhilarating driving experience. The low-maintenance features of the aluminum V8 mean that all this power is available without a need for constant attention. Its low emission levels have earned the X5 certification as a Low Emissions Vehicle (LEV). -- SECURITY -- Loaded with BMW safety technologies, the X5 features the same Head Protection System which caused the 5-series to be named "Safe Car of the Millennium" by the International Brain Injury Association. Hill Descent Control technology helps insure a constant speed descent on steep slopes. All-Season-Traction (AST) greatly enhances stability and traction on all road surfaces. Dynamic Brake Control increases braking pressure during an emergency stop. -- QUIETNESS -- Like BMW sedans, the X5 has been thoroughly tested in BMWs state-of-the art aero-acoustic wind and sound tunnel which allows noise sources to be identified and eliminated. According to Albert Kaltenhauser who is in charge of the wind tunnel, "Minimizing or eliminating unwanted noise is an important aspect of active safety. It leaves the driver more relaxed, more focused on the road. Certain low sounds, for example, can make you tired." The X5 Sports Activity Vehicle will be built exclusively at the BMW manufacturing plant in Spartanburg, South Carolina entered the North American market in 1975. Since then, the company has grown to include marketing, sales and financial services organizations in the United States and Canada; a South Carolina manufacturing operation; a design firm in California; and various other operations throughout the U.S. and Canada. BMW is represented in North America through a network of more than 375 automobile and 190 motorcycle retailers in the United States and Canada. BMW (US) Holding Corp., the marque's North American headquarters is located in Woodcliff Lake, N.J. Information about BMW products and programs is available via the World Wide Web. The address is: http://www.bmwusa.com.