Facial Cream for Auto Tires Prevents Aging, Drying and Tanning

15 September 1999

    Internet Press Kit Can Be Seen at http://www.internetnewsservice.com/meguiars

    IRVINE, Calif., Sept. 14 -- The equivalent of a cosmetic face
cream for automotive tires has been created by Meguiar's Inc.  Gold Class
Endurance(TM) Long Lasting Tire Protectant Gel prevents tires from aging,
cracking, fading, turning brown and even dry rot.  This breakthrough
antiozinant provides maximum protection without the discoloration and damage
that other chemicals can cause (just like Sun Protection Factor in suntan
lotions).
    Tire manufacturers put antiozinants in their tires to prevent fading.
However, these antiozinants are actually the primary cause of tires turning
brown.  Meguiar's has created this tire treatment gel to prevent the
discoloration and help maintain their shiny, rich luster.
    "The two biggest complaints about spray and foam protectants is that they
don't last and are too messy to use," commented Barry Meguiar, President &
CEO.  "The overspray gets all over your wheels and paint finish, and the
product streaks as it's running down your tires to stain your driveway.  Our
product combats these problems, and we are confident that this product is
superior to any other tire protectant on the market."
    The suggested retail price is approximately $8.  One bottle can treat a
standard 4-wheel car 8 times -- that's only $1 per treatment.  Imagine if face
cream could do all of that for only $1!
    Consumers with car care questions can call the Meguiar's Customer Care
Line at (800) 347-5700.
    The Meguiar family began making quality polishes and cleaners almost a
century ago.  Frank Meguiar Jr. founded the company in 1901 on the belief that
great products would succeed because people would notice the difference and
become loyal, long-term customers.  That legacy still drives the Meguiar
family and is why Meguiar's was recently ranked the number one selling car wax
in automotive chains* and is the top-rated car wax for performance and
customer loyalty.*
    Since 1901, Meguiar's surface care experts have worked hand-in-hand with
manufacturers and paint suppliers around the world to create highly
specialized surface care products.  Used in most of the nation's preeminent
automotive museums, Meguiar's, Inc. manufactures surface care products for the
automotive, aviation, fiberglass, plastics, marine and furniture industries.
For more information, please call Kim Seguin at JMPR at (818) 992-4353 or see
us on the World Wide Web at http://www.meguiars.com.

    * Audits & Surveys and Simmons Market Research Bureau