Chrysler PT Cruiser Tailgate Events Kick College Football Into High Gear
9 September 1999
Chrysler PT Cruiser Tailgate Events Kick College Football Into High GearAUBURN HILLS, Mich., Sept. 9 The segment-defining Chrysler PT Cruiser kicks the college football season into high gear this weekend at the University of Michigan with the first of 10 tailgate events taking place across the country. Designed to promote team spirit among game attendees with music, popcorn and other giveaways, the PT Cruiser Tailgate events also serve as an opportunity to build a relationship with potential customers and raise awareness of the all-new Chrysler, to go on sale early next year. "The PT Cruiser's unique design and tailgate table feature makes this the perfect vehicle for innovative marketing activities," said Martin R. Levine, Vice President, Chrysler/Plymouth/Jeep(R) Division - DaimlerChrysler Corporation . "The PT Cruiser's presence in the marketplace gives us the ability to start building relationships with potential buyers before it goes on sale." Thousands of university alumni, ticket holders and potential PT Cruiser customers will receive invitations to attend the pre-game activities. This is not an invitation-only event, however; anyone can participate in the activities and enter to win one of three prizes, including a Chrysler PT Cruiser or one of two cruises. The winners will be announced at the Fiesta Bowl on January 3. In addition to the festive tailgate activities, other highlights at the event include a Sports Illustrated "The 50 Greatest Moments in Sports" display and Chrysler Showcase -- a computer kiosk with Chrysler product information. Chrysler product ambassadors will be on hand to answer questions about the vehicles. The all-new 2001 Chrysler PT Cruiser melds a uniquely American design with an innovative interior package to create a vehicle that does not fit into any existing vehicle category. "We expect buyer interest in the PT Cruiser to be very strong, given consumer reaction at auto shows around the country," said Levine. "We are not ready to take deposits, but we already have customers asking our dealers about how they can be the first to get one." Following are the universities, dates and locations of the 10 Chrysler PT Cruiser Tailgate Events: Sept. 11 University of Michigan Behind Yost Ice Arena, inside Track & Tennis Bldg. Sept. 18 Ohio State University Between St. John Arena & Buckeye Stadium Sept. 25 Syracuse University Next to Carrier Dome Main Entrance Oct. 2 Boston College Adjacent to Main Gate of Alumni Stadium Oct. 9 University of Texas At the State Fair Grounds, next to Cotton Bowl Oct. 16 UCLA Area "H" of the Rose Bowl Oct. 23 Iowa In "Hawkeye Village" adjacent to the Stadium Nov. 20 Stanford Next to Stanford Stadium on Maloney Field Nov. 26 Texas A&M Fountain Area next to Rudder Tower Jan. 3 Fiesta Bowl Location to be announced