The Honda Way for 2000
10 September 1999
The Honda Way for 2000 - Engineering, Performance, Leadership Motorcycle Division Unveils 9 New Models at New Orleans ConventionNEW ORLEANS, Sept. 8 -- Honda's Motorcycle Division unveiled nine new 2000 models today in the first wave of a three-year product strategy designed to send the competition back to the drawing boards. Excited Honda dealers, assembled at the New Orleans Convention Center for their annual product show, got their first look at two new sport bikes, a street rod performance custom, an aluminum-framed big-bore dirt bike, and five new all terrain vehicles (ATVs). Included was a prototype 2001 ATV called the Foreman Rubicon that features a revolutionary, maintenance-free, beltless automatic transmission. "We are innovators," Sr. Vice President John Petas told the dealers, "the creators of categories and the machines that dominate them. These exciting new products will start us on a three-year path to market domination of the category segments in which we compete." Echoing the same theme was Vice President Motohide Sudo. "Three key principles guide our company. They are engineering, performance, and leadership. All three are vital to the Honda Way. They capture the essence of the philosophy upon which the founders of this company, Mr. Soichiro Honda and Mr. Takeo Fujisawa, built a world-class enterprise." Industry sales of motorcycles and ATVs are up dramatically for the second year in a row, increasing in 1999 at a rate of nearly 30%, according to the Motorcycle Industry Council in Irvine, California. "The industry is on fire and we're going to get the lion's share of the growth by building the right machines at the right time for the right people," Honda's Ray Blank, VP of Sales and Operations, told the enthusiastic group. "We'll do it with engineering, performance, and leadership on the track, off road, and in the showroom." Many industry observers have wondered how Honda would respond to the increasing competition it now faces from traditional rivals and new start-ups. Blank spoke directly of the competition, saying, "We realize that Yamaha, Polaris, and Harley-Davidson have closed the gap in categories that we once dominated, and I want each of you to know that their encroachment has not gone unnoticed. Nor will it go unanswered." Since Honda, the world's largest motorcycle company, competes in almost every product segment of the powersports industry, its bold posture was welcomed by the dealers. To back up the straight talk, Honda unveiled new models bristling with features designed by its legendary R&D group. CBR(R)929RR Leading the charge is the all-new CBR929RR, a motorcycle designed to maintain Honda's title of best open-class sport bike, a category recently challenged by Kawasaki and Yamaha. Digging deeply into Honda's bag of power-producing-tricks, the engineers fashioned a fuel-injected four cylinder engine that produces over 160 bhp/liter in a chassis that weighs just 374 lbs. dry, giving the 929 the best power-to-weight ratio of any production motorcycle ever. RC51(TM) Another breathtaking machine is Honda's new Superbike racing platform, the RC51. The V-twin, fuel-injected 1000cc four-stroke engine produces immense torque and over 130 bhp in stock trim. Most impressive is the RC51's price, just $9999.00 (MSRP) for the machine that will be the backbone of the Honda Racing Corporation's world-wide Superbike racing effort for 2000 and beyond. With the most affordable Superbike platform in the class -- thousands less than the nearest competitor -- Honda is hoping the low price of the RC51 will rekindle the grass-roots racing effort that has been absent from Superbike racing in recent years, fostering the development of tomorrow's racing stars and strengthening the sport. Shadow Sabre(TM) In the ever-popular cruiser category, Honda introduced the Shadow Sabre, a performance custom with street rod styling. Following the obvious performance theme of the show, the Sabre's 1100cc V-twin engine may not be the largest displacement V-twin cruiser on the market, but the company's engineers claim it outperforms cruisers in almost any displacement class. With Honda now boosting overall performance in its V-twin cruiser lineup, future models should prove equally exciting. XR650R(TM) Honda also showed its dealers the all-new XR650R, an aluminum-framed, liquid-cooled, four-stroke single cylinder off-road bike that replaces the legendary XR600R, a motorcycle that captured nine AMA off road championships and seven Baja victories in its ten-year life cycle. The new XR650R features Honda's tough, yet exotic aluminum frame technology, pioneered on the CR250R in the crucible of tortuous Supercross competition. With an incredibly powerful engine, the XR650R will further establish Honda's reputation as a builder of innovative, high-performance motorcycles that are exceptionally durable. Rancher(TM) Honda introduced four new ATVs to their dealers, each bearing the Rancher name. Available in both two and four wheel drive, and conventional and Electric Shift Program (ESP(TM)) models, the 350-class Rancher series are full-sized ATVs with extraordinary versatility and Honda's well-earned reputation for toughness. ATV sales are booming, outpacing even motorcycle sales in both rate and volume. In the predominant multiple-use ATV segment -- which encompasses farming, ranching, industrial, commercial, utility, and recreational uses -- the Ranchers will find eager buyers. Among them will be the legions of riders who developed their Honda loyalty after years of trouble-free service with Honda's FourTrax 300 and FourTrax 300 4x4 -- ATVs that collectively sold over 530,000 units since their introduction in 1988. Foreman Rubicon(TM) Perhaps the greatest surprise of the show was Honda's new 2001 Foreman Rubicon, a liquid-cooled 500cc single-cylinder, four-stroke ATV that features the Hondamatic transmission. With over 100 patents pending, the Hondamatic transmission is unlike any transmission ever offered on an ATV -- or any other motor vehicle, for that matter. Utilizing a hydromechanical design that Soichiro Honda first introduced on the Juno M85 scooter in 1962, the Hondamatic is compact, quiet, rugged, maintenance-free, impervious to external contaminants, and features engine braking -- qualities that existing belt-drive ATV transmissions lack. Displayed as a 2001 prototype, the Rubicon will be available in spring of 2000. About Honda American Honda Motor Co., Inc. is the sole distributor of Honda motorcycles, ATVs, and scooters in the U.S. American Honda's Motorcycle Division conducts the sales, marketing, and operational activities for these products through approximately 1200 Honda authorized dealers. For further information about Honda products, racing teams, programs, and dealer locations, visit the Honda web site at: http://www.honda.com. Customer inquiries: 310-532-9811 Media inquiries: 310-783-3745