National Car Rental Rolls Out NFL Consumer Promotion
2 September 1999
National Car Rental Rolls Out NFL Consumer Promotion
MINNEAPOLIS--Sept. 2, 1999--Free Rental Day Promotion
National Car Rental on Tuesday will launch a major promotion tied to its recently announced NFL sponsorship to promote the company's Emerald Club program. Through the promotion, which runs Sept. 7 - 30, all Emerald Club members who rent a car at a U.S. airport location will receive a free officially licensed NFL sports bag with their first rental during September.
Also during the month-long promotion, National Car Rental will offer one-year Emerald Club memberships for $25 - 50 percent off the regular one-year membership fee. Customers who enroll in Emerald Club at a National Car Rental location in September will receive the emerald green, canvas, zipper tote NFL sports bag.
"Our NFL partnership allows us the opportunity to reward our loyal customers with promotional items they have told us they want," said Robert Dimmick, vice president of marketing at National Car Rental. "NFL merchandise is hot and a perfect fit for our target demographic."
In addition, National Car Rental is offering a free rental day certificate when you rent at least two times with National in the United States before November 24, 1999, for two or more days.
"There has never been a better time to rent from National," said Dimmick. "Odyssey, our new state-of-the-art computer system is up and running, ensuring faster, more reliable, convenient service with unmatched personal attention. The new database capabilities of Odyssey enable us to store information about our customers' preferences so that we can service their individual needs better than ever before," said Dimmick.
Emerald Club membership entitles customers to added conveniences and services such as Handheld Return Service(R), Emerald Club Aisle Service(R), exclusive offers, members-only hotlines and more.
Emerald Club Members must present their membership number when making a reservation. Free rental day offer is subject to terms and conditions on the certificate. Certificates may be combined for up to a seven-day rental.
National Car Rental System, Inc. is one of the world's largest vehicle rental companies with nearly 3,000 locations serving 75 countries worldwide. For more than 50 years, National's green logo has signified industry-leading service for customers. Based in Minneapolis, Minn., National has more than 14,000 employees and is a wholly owned subsidiary of AutoNation, Inc. , a Ft. Lauderdale, Florida-based automobile retail and rental company. With more than $16 billion in revenue in 1998, AutoNation ranks 83rd on the Fortune 100. National Car Rental can be found on the Internet at www.nationalcar.com.
