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Easyriders Rock-n-Blues Festival Speeds Along; Motorcycle and Music Enthusiasts Gear Up for Another Blues Blowout on Latest Stop of New Nationwide Tour

20 August 1999

Easyriders Rock-n-Blues Festival Speeds Along; Motorcycle and Music Enthusiasts Gear Up for Another Blues Blowout on Latest Stop of New Nationwide Tour

    AGOURA HILLS, Calif.--Aug. 20, 1999--Easyriders, Inc. (AMEX:EZR) today announced the next stop of the Easyriders Rock-N-Blues Festival Tour '99, which brings music and motorcycle mania to cities coast-to-coast.
    Events roll into the Fowlerville County Fairgrounds in Fowlerville, Mich., Aug 20-22.
    The tour revs up Friday evening at 5 p.m. with the rodeo and bike show sign-ups for all those die-hard daredevils who love the thrill of the ride. Other events over the weekend include Barstool Races and a Motorcycle Rodeo Competition sure to bring out the very best Fowlerville has to offer. The price for Friday admission is $15, Saturday admission is $20 and Sunday admission is $15. Weekend passes for all three days are available for $30.
    Easyriders will also be giving away a one-of-a kind Easyriders Captain America replica bike as well as three custom Easyriders American Standard Stratocaster Fender Guitars, each with its own bomber jacket guitar case. (Note: Fender Guitar is one of the many sponsors of the Easyriders Rock-N-Blues Festival Tour '99.)
    All attendees of the tour are invited to enter the giveaway at each of the local tour venues with the grand prize drawing to take place during the closing date of the tour in South Carolina and winners need not be present.
    "Everyone loves good music, and motorcycles have grown to become an integral part of our popular culture nationwide," explained Maurice Minno, president of Easyriders Special Events. "The Rock-N-Blues Festival Tour will entertain enthusiasts of the open road from all walks of life and all ages."
    The event would only be half complete without the live Rock-N-Blues performers featured over the course of the weekend starting with the Power Blues sound of the Sonny Moorman Group entertaining the crowd all three days. There is also a Blues Spotlight showcasing the homegrown talent of Randy Volin and the Sonic Blues, the Delta Rhythm Kings, Alligator, Thing Fish, Boogie Monsters and Smoke House Trio.
    Saturday fans will experience a taste of Humble Pie, known for being at the forefront of the British Blues Invasion of the 60s and the undisputed "Gods of Boogie." Sunday, one of music's true pioneers, Edgar Winter shines as that rare blend of successful rock n'roller, experimental artist, and consummate musician defying all musical stereotypes.
    "I've been doing this for over 20 years," stated Winter. "I've been influenced by rock, boogie, R&B, jazz and pop and I don't expect to see anyone in this audience who isn't having a good time. I know I've got something for everybody and I plan on pulling out everything I've got."

    The Festival Rides On

    The tour picks up speed with two more pit stops around the country. Look for the Easyriders Rock-N-Blues Festival Tour '99 in Chillicothe, Ohio, Sept. 2-6, and finally, a lap of honor in Greenville, S.C., Sept. 17-19. For further information on tour events call 800/962-9857 or check out the Easyriders Web site at

    About Easyriders, Inc.

    Easyriders is a publicly traded, diversified company with publishing, retail, restaurant and entertainment interests dedicated to serving the independent, free-spirited motorcycling and related lifestyles markets.
    Easyriders currently publishes more than a dozen popular motorcycle, special-interest and lifestyle magazines, with a total worldwide readership of more than 6 million. The company also owns, operates and franchises Easyriders retail stores throughout the United States, and owns and operates the El Paso Bar-B-Que restaurant chain.