Newsweek Presents Audi - The Spirit of Skiing 2000
17 August 1999Newsweek Presents Audi - The Spirit of Skiing 2000; Audi Joins As Title Sponsor Of Three-Day Skiing Extravaganza Event
ASPEN, Colo., Aug. 17 -- The Spirit of Skiing 2000 has announced that it will team up with Newsweek and Audi of America, Inc. to race against cancer in Aspen, Colorado, in January, 2000. Created by five-time World Cup Champion, Kiki Cutter, Audi - The Spirit of Skiing 2000 is a star-studded weekend that unites the vivacity of skiing with the essence of giving. Scheduled for January 20 - 23, 2000, the extravaganza includes three days of fun and philanthropy centered around skiing, music and fund-raising. Audi - The Spirit of Skiing 2000 will raise funds for the Prostate Cancer Initiative (PCI). The weekend is kicked off by a welcome reception during which the traditional Spirit of Skiing Award will be presented to one who truly embodies the "spirit of skiing." Past recipients include Stein Eriksen, Klaus Obermeyer and Dick Durrance. The rest of the weekend features ski clinics with ski champions and celebrities, a "fun-race," a gala dinner with silent auction, and a very special benefit concert, which in the past has been performed by Lyle Lovett. "We created Audi - The Spirit of Skiing 2000 as a new and highly effective concept of a high-end corporate outing combined with fund-raising for the Prostate Cancer Initiative," explains Cutter. "The event incorporates the electrifying spirit of skiing with the generosity of the spirit of giving, both of which are dear to my heart." Audi - The Spirit of Skiing 2000 brings together a unique combination of international ski champions, renowned celebrities, and corporate executives. Past participants include Cindy Crawford, Lyle Lovett, Cliff Robertson, Richard Dean Anderson, Franz Klammer, Tamara McKinney, Billy Kidd, George Fellows (president and CEO, Revlon), and Tony Brown (president, MCA records). "We're honored to be a Presenting Sponsor of such a wonderful event and proud to be associated with such a worthy cause," Newsweek Publisher Carolyn Wall said. "We are proud to be the Title Sponsor of Audi - The Spirit of Skiing 2000," said Len Hunt, Vice President in charge of Audi of America, Inc. "This sponsorship allows us to support a first rate event which directly benefits others." All net proceeds from Audi - The Spirit of Skiing 2000 charity components -- the auction, concert and celebrity skiing race -- benefit the national Prostate Cancer Initiative (PCI). This is an event of WB2 charities, a fund of The Robert R. McCormick Tribune Foundation. Matching funds will be granted by WB2 charities through The Robert R. McCormick Tribune Foundation. Founded in 1933, Newsweek provides comprehensive coverage of national and international affairs, business, society, science and technology, and arts and entertainment. Headquartered in New York, Newsweek has 22 bureaus located in the U.S. and around the globe. Newsweek's circulation is more than 3.1 million in the U.S. and more than 4 million worldwide with a total U.S. audience exceeding 19 million and 22.5 million worldwide. The magazine appears in more than 190 countries. Newsweek holds more National Magazine Awards, given by the American Society of Magazine Editors (ASME), than any other newsweekly. It is also on the World Wide Web at http://www.Newsweek.com. Innovation and leading edge technology have long been driving forces behind Audi's success around the globe. With a history dating back to 1899, and 1969 in America, Audi is celebrating 100 years of automotive tradition in 1999. Audi's current business in America is highlighted by its remarkable rate of growth during the last five years. Through July, Audi sold 34,217 cars versus 24,460 just one year prior, a 39.9 percent increase. In 1998, Audi reported its best year since 1986 with total sales of 47,517. This accomplishment marked Audi's fourth straight year of double-digit growth. The network of 258 U.S. Audi dealers currently offers a line of luxury cars which includes the blast to drive A4 sedan and Avant models; the birth of Audi's sports car tradition, the TT Coupe; the daring A6 sedan and versatile A6 Avant; and the dynamically elegant Audi A8 4.2 quattro, the first and only member of the premium luxury class to receive the government's dual five star rating, for both driver and front passenger safety. The Prostate Cancer Initiative, a national program developed by the Cancer Research Institute (CRI) in partnership with the American Cancer Society, serves clinical research, patient care and public education needs. CRI supports leading-edge research aimed at developing immunological methods of diagnosing, treating and preventing cancer. Harnessing the power of the human immune system's vast potential to defend the body against disease has always been CRI's driving principle. Prostate cancer is the second leading cause of cancer death in men. Nearly ten million American men have prostate cancer and most do not know it. In addition, one in five American men will develop prostate cancer in his lifetime, although 80% of men in this country cannot name any prostate cancer risk factors. Early diagnosis is critical. Experts project 179,300 men will be diagnosed with prostate cancer and 37,000 men will die of the disease in 1999.