Newsweek Presents Audi - The Spirit of Skiing 2000

17 August 1999

Newsweek Presents Audi - The Spirit of Skiing 2000; Audi Joins As Title Sponsor Of Three-Day Skiing Extravaganza Event
    ASPEN, Colo., Aug. 17 -- The Spirit of Skiing 2000 has
announced that it will team up with Newsweek and Audi of America, Inc. to race
against cancer in Aspen, Colorado, in January, 2000.  Created by five-time
World Cup Champion, Kiki Cutter, Audi - The Spirit of Skiing 2000 is a
star-studded weekend that unites the vivacity of skiing with the essence of
giving.  Scheduled for January 20 - 23, 2000, the extravaganza includes three
days of fun and philanthropy centered around skiing, music and fund-raising.
Audi - The Spirit of Skiing 2000 will raise funds for the Prostate Cancer
Initiative (PCI).
    The weekend is kicked off by a welcome reception during which the
traditional Spirit of Skiing Award will be presented to one who truly embodies
the "spirit of skiing."  Past recipients include Stein Eriksen, Klaus
Obermeyer and Dick Durrance. The rest of the weekend features ski clinics with
ski champions and celebrities, a "fun-race," a gala dinner with silent
auction, and a very special benefit concert, which in the past has been
performed by Lyle Lovett.
    "We created Audi - The Spirit of Skiing 2000 as a new and highly effective
concept of a high-end corporate outing combined with fund-raising for the
Prostate Cancer Initiative," explains Cutter.  "The event incorporates the
electrifying spirit of skiing with the generosity of the spirit of giving,
both of which are dear to my heart."
    Audi - The Spirit of Skiing 2000 brings together a unique combination of
international ski champions, renowned celebrities, and corporate executives.
Past participants include Cindy Crawford, Lyle Lovett, Cliff Robertson,
Richard Dean Anderson, Franz Klammer, Tamara McKinney, Billy Kidd, George
Fellows (president and CEO, Revlon), and Tony Brown (president, MCA records).
    "We're honored to be a Presenting Sponsor of such a wonderful event and
proud to be associated with such a worthy cause," Newsweek Publisher Carolyn
Wall said.
    "We are proud to be the Title Sponsor of Audi - The Spirit of Skiing
2000," said Len Hunt, Vice President in charge of Audi of America, Inc. "This
sponsorship allows us to support a first rate event which directly benefits
others."
    All net proceeds from Audi - The Spirit of Skiing 2000 charity components
-- the auction, concert and celebrity skiing race -- benefit the national
Prostate Cancer Initiative (PCI).  This is an event of WB2 charities, a fund
of The Robert R. McCormick Tribune Foundation.  Matching funds will be granted
by WB2 charities through The Robert R. McCormick Tribune Foundation.
    Founded in 1933, Newsweek provides comprehensive coverage of national and
international affairs, business, society, science and technology, and arts and
entertainment.  Headquartered in New York, Newsweek has 22 bureaus located in
the U.S. and around the globe.  Newsweek's circulation is more than
3.1 million in the U.S. and more than 4 million worldwide with a total U.S.
audience exceeding 19 million and 22.5 million worldwide. The magazine
appears in more than 190 countries.  Newsweek holds more National Magazine
Awards, given by the American Society of Magazine Editors (ASME), than any
other newsweekly. It is also on the World Wide Web at http://www.Newsweek.com.
    Innovation and leading edge technology have long been driving forces
behind Audi's success around the globe.  With a history dating back to 1899,
and 1969 in America, Audi is celebrating 100 years of automotive tradition in
1999. Audi's current business in America is highlighted by its remarkable rate
of growth during the last five years. Through July, Audi sold 34,217 cars
versus 24,460 just one year prior, a 39.9 percent increase. In 1998, Audi
reported its best year since 1986 with total sales of 47,517.  This
accomplishment marked Audi's fourth straight year of double-digit growth.
    The network of 258 U.S. Audi dealers currently offers a line of luxury
cars which includes the blast to drive A4 sedan and Avant models; the birth of
Audi's sports car tradition, the TT Coupe; the daring A6 sedan and versatile
A6 Avant; and the dynamically elegant Audi A8 4.2 quattro, the first and only
member of the premium luxury class to receive the government's dual five star
rating, for both driver and front passenger safety.
    The Prostate Cancer Initiative, a national program developed by the Cancer
Research Institute (CRI) in partnership with the American Cancer Society,
serves clinical research, patient care and public education needs.  CRI
supports leading-edge research aimed at developing immunological methods of
diagnosing, treating and preventing cancer.  Harnessing the power of the human
immune system's vast potential to defend the body against disease has always
been CRI's driving principle.  Prostate cancer is the second leading cause of
cancer death in men.  Nearly ten million American men have prostate cancer and
most do not know it. In addition, one in five American men will develop
prostate cancer in his lifetime, although 80% of men in this country cannot
name any prostate cancer risk factors. Early diagnosis is critical. Experts
project 179,300 men will be diagnosed with prostate cancer and 37,000 men will
die of the disease in 1999.



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