The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

NASCAR WCUP: Nike Racing Footware to debut at Daytona

5 August 1999

Dale Jarrett, Bobby Labonte, Tony Stewart, Adam Petty and their crews
will wear footwear specifically designed for the rigors of Winston Cup

INDIANAPOLIS – When the 2000 NASCAR Winston Cup kicks off next February
at the Daytona 500, race fans will get their first look at a new line of
Nike footwear engineered to meet the exacting demands of the series’ top
drivers and their crews. But motorsports fans and participants around
the country can do more than look, because these specially designed
shoes will be available at retail and/or over the Internet next
February, as well.

For Race Day, Nike will offer the Air Zoom Drive Pro.  Utilizing the
latest in flame-retardant and protective materials as well as Nike’s
proprietary “Racing Compound” outsole, these driving shoes provide the
world’s finest drivers the comfort, performance, and protection they

The team will take the track in the Air Sub 18.0.  Benefiting from 2-1/2
years of research & development, the shoe sets the performance benchmark
for raceday footwear.  Nike has in essence created a track spike for the
world of racing; superior low-profile cushioning, durable and protective
Nomex® lined upper, and most importantly, “Nike Racing Compound” outsole
that provides unparalleled traction on pit road.  When tenths of seconds
make the difference between winner and runner-up, Nike provides the
superior equipment for human performance.

Race Day is once a week, but the world of racing is 24/7, so Nike
designed two shoes for the rigors of race week as well.  The Air QF-8
and the Air Pit Demon are designed with superior cushioning, comfort,
and durability through the use of Nike Air cushioning, patented DRC®
durable rubber compound outsole and high-abrasion upper materials.

Nike has recognized the importance of superior human performance in the
world of motorsports racing, and brings to bear 27-plus years of
experience providing the best footwear to the best athletes in the world

Editors Note: To view hundreds of hot photos and racing art, please visit The Racing Image Galleries and The Visions of Speed Art Gallery